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12/17/43
McCLINTOCK VIEWS PEACE AS A BUSINESS PROPOSITION
"Business must do the job of cementing the world’s peoples into one huge neighborhood, and make immediate plans to aid in post¬ war reconstruction", Miller McClintock, President of the Mutual Broadcasting System, told 500 top executives of New York City, at a luncheon of the Sales Executives Club last Tuesday.
Speaking on the topic "Peace is a Business Proposition",
Mr, McClintock saidi "In the post-war period American business will be faced with the problem of its own rehabilitation, the solution to which is not national or even international but is actually global in scope. "
Citing radio and aviation as the two most important industries responsible for making all people "G-lobal-conscious " ,
Mr. McClintock continued, "Only when the war is over will we become fully aware of these two factors that are going to make a neighbornood of all the lands of the eartrx. In the past surface geography was the dictator of trade and commerce, and to a large extent of international relations. But the airplane and radio are rapidly redrawing the relative positions of continents and countries. "
No point in the world is now more than 60 hours away from your home airport. The great circle routes that the air lines are already using and the ever increasing speed of our long range planes will soon revise our entire concept of world travel and t ra de .
"As aviation has shattered our concept of distance, so radio has revolutionized our concept of time.
"We are now about to see another great upsurge in the field of electronics. The General Electric Laboratories are already' foreseeing the day when man can travel from 2,000 to 5,000 miles per hour in a vacuum tube controlled by electronic devices. Such tubes extending_ from one city to another would place Chicago within a trav¬ el distance of about one-half hour from New York, and the Pacific Coast about an hour away from the Atlantic,
"But in the more immediate future we can be assured of such advances as: radio broadcasting of higher quality and greater realism; automatic, unattended radio weather stations and more reliable beacons and many improved and new radio devices for use on aircraft, ships, trains and automobiles; inexpensive home sets pro¬ viding for standard broadcast reception, television, frequency mod¬ ulation, facsimile and improved phonograph reproduction — all in one cabinet; three-dimensional television in color and extensive use of television in churches, schools and factories,
"Since almost all of tnese strides in aviation and radio communications are being developed by American business", said Mr, McClintock, "it becomes the responsibility of American business to put tnem to uses that will best benefit botn us and the rest of the
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