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12/17/43
world. Only when you realize how aviation and radio communications alone can pull the entire world together, can you appreciate the extent of this responsibility,
"Since the airplane and the radio have so greatly altered the limitations of time and space, they are destined to change our business and social relationships with the rest of the world, and will become the most powerful single factors in our struggle for world peace. * * *
"It is not at all visionary", continued the MBS President, "to translate the peaceful relationships of men on the local level to a global basis. The farmers, tne merchants, the manufacturers, tne mill hands work and live and trade on a reciprocal basis. Sim¬ ilarly, throughout the world there are functional categories. On a world basis, of course, the comparison is more complex. The divi¬ sions may be geographical, ethnic, economic, or political. But the net result is the same each becomes a logical producer or buyer, making or desiring the goods of some other group.
"It is significant", said Mr. McClintock, "that broadcast¬ ing is the only advertising medium that could undertake such a world-encompassing Job. For in radio the story is told by the hum¬ an voice, which even the illiterate can understand. No one even needs to learn to read to understand radio. "
To overcome language obstacles, Mr. McClintock suggested the use of Basic English as the solution to the problem of broad¬ casting to a world-wide audience.
"After the war, of course", continued Mr. McClintock,
"the world market will take on an entirely new aspect. Then avia¬ tion and radio communications will begin in earnest to redraw trade routes and trade policies. In addition, the war itself will have created new needs and new credits.
"The United States Department of Commerce estimates that in our first post-war year our volume of produced goods should top $165,000,000,000. This is 69% over $97,000,000,000 for 1940. In fact, the demand for consumer goods will put our manufacturing out¬ put far above that of any year in our history.
"American business has always been the motivating force behind democracy in the United States", concluded Mr. McClintock,
"In the period of global expansion that lies ahead, we have the per¬ fect opportunity to prove that American business can also be a vigor¬ ous force in fact, the dominant force in welding closer ties among nations, and in making possible a lasting and universal peace, "
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