Heinl radio business letter (July-Dec 1944)

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7/5/44 COWLES BROS. TO BACK DEWEY; SEEK WASHINGTON STATION Gardner Cowles, Jr., who was In the forefront of the Willkie supporters and who made the trip around the world with Mr. Willkle, was quoted as saying in Chicago last week that he and his brother John were 100^ for the election of Governor Dewey, Thus they have the distinction of being the first publishers and broad¬ casters in the country to publicly declare for the Republican candi¬ date. This declaration was also significant in view of another move of national importance just made by the Cowles Brothers. As intimated in our last issue, an additional reason would be seen for them securing the services of former Federal Communications Commis¬ sioner T.A.M. Craven at this particular time when the location of the newest Cowles station they were seeking to acquire in the East was made known. It is WOL in Washington, Gardner Cowles was quoted as saying that the Cowles Brothers had been negotiating on this for eleven months ”but there are no new developments". The proposal has been made to trade WOL for the Cowles station WMT, 5000 watts, 600 kc. , fulltime CBS affiliated station at Cedar Rapids, Iowa, WOL operating on 1260 kc. with 1000 watts power is affiliated with the Mutual Broadcasting System, William Dolph, Executive Vice-President of the American Broadcasting Company, which operates WOL, would take over the direction of WMT, The prin¬ cipal owner of WOL is Mrs. Helen Mark, widow of LeRoy Mark, who was in charge of the station for so many years. The WOL studios are located at 1627 K Street, N.W, , several blocks north of the White House, a half a block west of the Statler Hotel, and a block south of the Mayflower. Here VicePresident Craven vrill have his offices if the deal goes through. In the meantime he is temporarily installed in a suite at the Raleigh Hotel, The Cowles Brothers would be the first magazine publishers (their national publication is Look) to have a station in Washington and the first outside newspaper publishers (Des Moines Register and Tribune and the Minneapolis StarJournal and Tribune ) to have a sta¬ tion in the Capita 1. The Washington Star has long had Station WMAL, the Washington Post recently a c quire d WiNX, and the Washington TimesHerald has just applied for an fu license, xxxxxxxx Danton Walker in his column "Broadway" said today (July 5): "Lee de Fore St, inventor of the radio tube, is setting up plants in Mexico, backed by Mexican capital, to build television sets that will retail for $125, (Experiments in three dimensional color television have been completed and already are on view in England). XXXXXXXX ~ 3