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7/5/44
YOUNG AND PUBICAM TAKE ON GOTTLIEB OF MBS
Mutual loses Lester Gottlieb, its No. 1 Publicity Director, to the Young and Rublcara advertising agency in New York, Mr, Gott¬ lieb, who for the past eight years has been making the fur fly at the Mutual Broadcasting System, leaves that organization July 15th and will take over his new duties about July 25th as Director of Radio Publicity of Young and Rublcam, which has one of the largest radio clienteles in the country, Mr. Gottlieb will report to Hubbel Robinson, Vice-President in Cha.rge of Radio at Young and Rublcam and William Jenkins, Director of Public Relations,
Although it doesn’t seem that long ago, it has been nine years since Les Gottlieb, now a veteran in the radio business though only 31 years old, broke in at WOR. A year later he Joined Mutual and has been there ever since. During that time his publicity has been a model which many others have followed and on numerous occa¬ sions his work has been praised by the editors he served,
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MRS. ROOSEVELT ADMITS SHE TOOK TIME TO HEAR REPUBLICANS
Frequently at his White House press and radio conferences when asked a question he doesn’t want to answer, the President counters with ”I didn’t read that speech”, or ”I didn’t hear it”,
Mrs. Roosevelt, however, voluntarily told about tuning in on the Republicans at Chicago, She wrote in her column ”I^y Day”;
”I have spent a considerable amount of time listening to the radio during the Republican Convention, I heard Governor Warren, Representative Martin, ex-President Hoover and Mrs. Luce, A little later on, those of us who listen to both sides will hear different interpretations of certain occurrences and a recital of some of the facts which are always omitted according to the interests of the speakers.
"Mrs, Ray Clapper, in her radio comments on Mrs, Luce’s speech, said she spoke with evident emotion, and there was no ques¬ tion but that Mrs. Clapper was moved when she made her comments,
Mrs, Luce used very cleverly the appeal to all of us of ’ GI Joe’ and • GI Jim’, But I wondered, if we stood with these men before St, Peter, what any of us. Republicans or Democrats, could say with com¬ plete certainty of the future. ”
When asked at her first press conference in Chicago whether it was her idea of the role of a First Lady to participate in pol¬ itics or be a home body, Mrs, Dewey said;
”I can't answer that. I can't tell you what anyone’s role should be except my own, I don’t think we can lay down hard and fast rules for anyone's conduct, ”
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