Heinl radio business letter (July-Dec 1944)

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Television theater service may become a necessary corollary to tele¬ vision broadcasting t« the homo. Experience in foreign countries r indi¬ cates the public may become interested in viewing television in a theater. If television receivers are costly as compared to the pocketbook of the average person, it soems almost Inevitable that television theaters will become a reality. Ways and means to co¬ ordinate broadcasting to the home as well as to the theater must be planned. Facsimile broadcast service as well as multiple address facsimile service to the home and office, cannot be overlooked. Many persons already subscribe to news printer services. This is considered costly today. Tomorrow, the cost may be reduced if radio methods are employed. No one has yet produced a sufficiently prac¬ tical plan of organization and operation as a profitable service. This may be done some day. ”A new broadcast service of the future cannot achieve full economic success until it is operated on a national scale. There¬ fore, costs for interconne cting stations in a network, so as to make available all sources of nevvs and talent to the nation as a whole, must be reasonable. If the telegraph and the telephone carriers of the nation will not provide this service at reasonable costs, the broadcaster must be prepared to organize radio systems wiiich will be adequate for the rum os e. This can be done if necessar^T-. Hov/ever, it is my belief that the telephone and telegraph carriers will pro¬ vide this linking service by both radio and land lines at costs which are reasonable. ''If war developments make high definition color television very imminent, to ^lould forget the pre-war television and start the real television on a iiigLi definition color basis. Likewise, if the PM frequency bands are in the wrong oortion of the radio spectrum, we should resolve that question by either moving the present band in its entirety to another portion of tne spectrum or we should expand the present FM band considerably to overccme potential poor results from the standpoint of interference. It would seem wise to think of the establishment of the new broadcast services of the future as re¬ quiring a period of at least ten years of construction and organi¬ zation before the new broadcasting service achieves a sound economic operation on a national scale. Likewise, it would seem wise not to be too impetuous, lest capital be wasted. On the other hand, it seems opoortune to foimulate plans for future action and to make decisions as to how and when to execute these plans.” XXXXXXXX C-O-R-R-S-C-T-I-O-N Proof positive th£it Horace Greeley, whose handwriting was said to have been the world* s worst, had nothing on the writer was in the last issue. In the Scissors and Paste column we wrote a head¬ line "Another Knock on F.D. R’s Bremerton Broadcast'' but so bad was our hand v/ri ting that in stencilling, this deciphered as "Arthur Krock on F.D. R.*3 Bremerton Broadcast." It heaped coals of fire on the head of the writer because the comment about the President' 6 broadcast was really by Drew Pearson and reprinted from the Washington Post. R.D.H. 5