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August 30, 1944
ALICE KEITH TELLS HOW TO SPEAK AND WRITE FOR RADIO
Harper and Bros, brings out this month a practical and com¬ prehensive book on the subject of broadcasting. "How To Speak and Write for Radio" by Alice Keith, Director of the National Academy of Broadcasting in Weshington, D. C., is a compilation of many outstand¬ ing radio scripts, talks, interviews, news and sports broadcasts, quizzes, advertising commercials, round-table discussions, music con¬ tinuity, variety programs and radio dramas.
But it is more than a conpilation of professional scripts in replica. The author, who, as a pioneer in radio education, was Director of Educational Activities for RCA and first Broadcasting Director of the CBS American School of the Air, has given some sage advice to novices in the field of radio and helpful hints to all speakers who use the microphone.
One chapter of the book, vihich, incidentally, could well serve as a reference manual, is devoted to methods of Improving the sneak¬ ing voi(^. Lyman Bryson, Adelaide Hawley, Bill Stem, Jean Hersholt, Eddie Cantor, Burns and Allen, Duke Ellington, and v7illiam Ford Manley are a few of the per s oialities whose scripts have been select¬ ed for their excellence. The book also contains actual news and sports releases furnished stations by news associations and public service programs broadcast by such agencies as the National YMCA and the American Red Cross.
In this foreword, Earl God^vin, famous news writer and com¬ mentator, says that radio l:ias brought back the art of good speedi, "the strong simple language people used in the days before tyiaewriters and printing presses," and Miss Keith emphasizes repeatedly in her book the necessity for a dioice of short colorful words and brief conversational sentences. In dis cussing microphone technique, the author allays the fears of the timid by suggesting that a broad¬ caster will succeed when he can speak clearly, with a anooth even flow of breath, when he can interpret with intelligence and emotional power--and then, talk to the mike as if it v;ere a friend across the table .
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DEMOCRATS APPOINT RADIO nVISION FARIvI DIRECTOR
John Merrifield has been appointed Farm Director of the Radio Division of the Democratic National Comi'nittee, according to an an¬ nouncement by J. Leonard Reins ch. Radio Chairman. Merrifield is on leave of absence from 'AHAS, Louisville, Y>here he has been Farm Director since April 1940. Prior to his WHAS post Merrifield was Farm Director of WLW.
A graduate in Agricultural Ecaiomics of Iowa State College in 1932, Merrifield first started in radio with the WLS farm uro¬ gram department in 1924. Merrifield will develop special farm programs for the Democratic National Committee to be broadcast in the Middle West.
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