Heinl radio business letter (July-Dec 1944)

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9/6/44 '•Jack Hooley of the New York office of the British Broad¬ casting Corporation on his recent return from a four and a half months' visit to the home office in London, reports that while Americans hung by their radios on IV-Day listening to outstanding descriptions of the Invasion such as that of George Hicks of the Blue Network, Britain too was listening to Hick's message. That dramatic and vivid actuality broadcast was carried seven times by the BBC: once by the Home, General Overseas, and North American Services, and twice by the African and Pacific Services, According to the BBC Listening Barometer, newscast periods on D-Day over the Home Service were heard by 74.5 per cent of the adult population of Great Britain {1% equals approximately 300,000 listeners), "Mr, Hooley, an American, reports that war is not the only thing Britons see through American eyes and American broadcasts. BBC brings American programs of virtually every category to its audience. In May of this year 110 American programs were rebroadcast in Brit¬ ain, This number is tremendous in proportion to the total number, since BBC has only one wavelength with which to service its home audience, " XXXXXXXX SHOWS HOW TELEVISION TEARS PICTURES INTO 350,000 PARTS Explaining that the television camera dissects each picture it takes into as many as 350,000 separate pieces and much additional ‘ information about the newest of the broadcasting arts, the Farnsworth Television and Radio Corporation of Fort Wayne, Indiana, has issued a new 86-page booklet "The Story of Electronic Television", It is printed in colors and photographically and by other forms of illus¬ tration every step in televising is shown, "Since the days when television first began to assume the semblance of a science capable of practical realization, thousands of books and Journals, technical articles and learned treatises have appeared to give it substance in the public mind", John S, Garceau, Manager of Advertising and Sales Promotion, says Introducing the booklet, "But too often we in the industry have made the mistaken assumption that the average reader was conversant with the highly technical terminology surrounding television. "In Farnsworth's graphic new booklet 'The Story of Electronic Television' we have weeded out obscure definitive teras and supplanted them with a lucid and interesting story that unfolds itself naturally to the layman. "'The Story of Electronic Television* will exist as an im¬ portant source book to millions who are interested in grasping the fundamentals of television. Enhanced by beautiful color reprints of Illustrations from Farnsworth's national advertisements, it has been termed an outstanding contribution to the furtherance of popular knowledge on the great new science of television. " XXXXXXXX 5