Heinl radio business letter (July-Dec 1944)

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“America’s Tomi Meeting of the Air", sponsored by The Reader* B Digest beginning September 7th, will be backed by one of the most extensive promotional campaigns ever given a radio program. The Blue Network show will be presented on Thursday from 8:30 to 9:30 P.M., EWT. The opening salvo was fired in the Digest Itself, In the September issue, three of the four covers were devoted to the pro¬ gram, Reaching out for the largest reading audience in the country the Digest will place comic strip advertisements in 150 papers, with a combined newspaper circulation of 20,000,000, throughout the country. The comic strips "will emphasize the wealth of knowledge of both domestic and international affairs which can be acquired b/ listening to "Town Meeting". Life this issue September 4, Page 85, has a nine-page photographic essay on television. "Within the first postwar decade television will be firmly planted as a blllion-dollar U, S, industry", says Life. "Its impact on U, S, civilization is beyond present prediction. Television is more than the addition of sight to the sound of radio. It has a power to annihilate time and space that will unite everyone every¬ where in the immediate experience of events in contemporary life and history, " One of his closest friends and an associate in Red Cross work, Lieut, Gen. James G, Harbord, retired. Chairman of the Board of the Radio Corporation of America, was a pall-bearer at the funer¬ al of MaJ, Gen, Robert C. Davis in Arlington early this week. General Harbord is Chairman of the New York Chapter of the Red Cross and General Davis was former Executive Director of the Chapter, Three of fourteen Cuban and American newsmen honored by President Fulgencio Batista with the Order of the Sept, 4 Revolution are now associated with the Columbia Broadcasting System, -Edmund A, Chester, Director of Latin American Relations; Lawrence S, Haas, Director of Shortwave News and Alex Garcia, network correspondent in Havana. The decoration was for fair and impartial coverage of the revolt of Cuban Array sergeants and privates led by Batista on Sept¬ ember 4, 1933, and subsequent events. The March of Time radio program, on Thursday, Sept, 7, will introduce two new^ songs of the Music War Committee of the American Theatre Wing, The songs, "A Three Day Pass" by Oscar Haramersteln II, and George W. Meyer, "Around This Neck of the Woods" by Fred E, Ahlert and Al Stillman were written for the Special Services Division, Amy Service Forces’ new Blue Print Package show called, "Three Day Pass". This marks the first time that the Music War Committee, a group of professional song writers under the chairmanship of Oscar Hammerstein II, have been asked to supply the music for one of these shows. In a cartoon in the Washington Star (Sept. 1) by Berryman Ji captioned "The Horrors of Modern War", General Bradley is shown at th< head of his army asking General Elsenhower: "May I advance now?" Gen, Eisenhower pointing to a radio broadcasting a political speech from the U, S, is replying; "Not yet. General, we’ve only heard 10 minutes each from the Democrats and the Republicans. . We must wait until the Farmer, Labo rites, Progressives, Socialists and America Firsters have spoken) " X X X X y X X Y X X X .. 15