Heinl radio business letter (July-Dec 1944)

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September 13, 1944 V-Ps ALSO GET BY ON AIR; RADIO DOMINATES CAMPAIGN Even the vice-presidential candidates are clicking over the air which clinches the fact that radio, more than ever before, dominates the presidential campaign. One by one the leading candi¬ dates have been making their bows to the listening audiences. First there was President Roosevelt accepting his re-nomination, then Governor Dewey's acceptance at Chicago, Senator Truman from Lamar, Missouri, and finally Governor Bricker last Saturday night from French Lick, Indiana, This affords an opportunity to appraise them all. President Roosevelt, long in a class by himself on the radio, appears to have picked up a foeraan worthy of his steel in Governor Dewey, They seem to be equally at home before the micro¬ phone. Mr, Dewey has one of the most resonant voices ever heard over the air. At times it seems to ring like a bell. There are those who think Governor Dewey is as good, if not better than Mr. Roosevelt. Then again there are those who do not. “Dewey sounds as if he came from another and higher world", said one of these, "He doesn't have President Roosevelt's faculty for getting close to his listeners. He uses too many 'I' s', ' I am sure of this' and 'I do not share that fear', etc. The President, on the other hand, says, 'You and I know', 'we believe'. Also Dewey's voice reveals his youth." The quickest comeback on this was from a Republican who agreed that the broadcasts reflected Dewey's youth but added: "The radio, which is a merciless reflector, also revealed the tired and track-sick voice of President Roosevelt. As for there being too many 'I' s', I took the trouble to count those in Dewey's half-hour Philadelphia speech and there were only 10 in that entire time with far more 'we' s' than 'I' s'," There was likewise a difference of opinion as to how good Senator Truman was on the air. Certainly he was clear and made him¬ self understood and if there were flaws, they were due to the fact that he was not such a ready speaker rather than to the radio, A Democrat, a former woman member of Congress, criticized one of the broadcasts of the Republican Governor; "Did you ever hear anything worse?" she exclaimed, "Did you hear Truman?" a Republican retorted. Whereupon the former lady Member broke out laughing and said; "Now don't get funny!" 1