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12/20/44
BLUE, CBS, COWLES, STOBER SHIFTS ARE 1945 CURTAIN RAISER
It is believed the extensive and significant affiliated broadcasting station changes affecting the Blue Network, Columbia Broadcasting System, and the Cowles, Storer and other outlets are Just a curtain raiser for others to come during 1945. That the the Mutual Broadcasting System and the National Broadcasting Comoany will be heard from is a foregone conclusion.
Six important stations, three of which are now affiliated with CBS and two with MBS will Join the Blue Network next June,
Three of the stations are owned and operated by John and Gardner Cowles, Jr,, namely KRNT, Des Bfoines, Iowa, WCOP, Boston, Mass., and WNAX, Sioux City, lowa-Yanktown, South Dakota. Coincidental with the announcement, Gardner Cowles, Jr., said, ”We are proud to affiliate three of our stations with the Blue Network, We have growing respect for and confidence in the increasingly good Job be¬ ing done by the new management of the Blue, We think the Blue has a great future and we are delighted to be able to bring to the listeners of three of our stations the high quality Blue program service. ”
Of equal importance is the new Blue affiliation of WFTL, Miami, Fla,, one of seven important stations operated by George A. Storer, who like the Cowles brothers, is one of America’s pioneers in radio broadcasting. A leader in business and prominent in the steel and manufacturing industries, Mr, Storer also will now have tnree stations affiliated with the Blue Network,
"The Fort Industry Company management", Mr. Storer said, "has watcned tne progress of the Blue Network, and believes in the principles and methods of operation of the company. And, as evi¬ dence of our further endorsement, we are pleased to add WFTL to its sister stations WWVA and WAGA in the Blue family, "
The other two stations which will shift to the Blue are WLAW, of Lawrence, Mass,, headed by Irving E. Rogers, publisher of the Lawrence Eagle and Lawre nc e Tribune , and WPDQ, at Jacksonville, Fla.
At the same time, Chester J, LaRoche disclosed the new Blue affiliations, Herbert B, Ackerberg made it known that CBS had signed contracts which will add five new affiliates to the network. The new stations are: KOTA, Rapid City, S. D. , expected to go up to 5000 watts in February; KGKY, Scottsbluff, Nebr. , 250 watts;
KTYW, Yakima, Wash., 500 watts; WJEF, Grand Ra.pids, Mich,; and KERN, Bakersfield, Calif, , 1000 watts.
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