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Heinl Radio News Service
12/12/45
BIG FANFARE FOR HARRY BUTCHER'S EISENHOWER STORY
No author ever had better publicity than Capt. Harry C. Butcher, USNR, former Washington Vice-President of the Columbia Broadcasting System, in his book about General Elsenhower, the first installment of which appears in the Saturday Evening Post of Decem¬ ber 15th, now on the newsstands. The Post was reported to have paid a record price of $175,000 for the serial rights alone and this week is carrying full page newspaper advertisements announcing the series as "The Intimate Diary of the Man Who Lived With Eisenhower", There is a large picture of the General and Captain Butcher under which is the following caption:
"Recognize the man with Elsenhower? You've probably seen him many times in newspaper photographs standing unobtrusively behind General "Ike".
"His name is Captain Harry C. Butcher, USNR. He was Gen¬ eral Eisenhower’s naval Aide and close companion during the most dramatic years of the European war. He lived with 'Ike', sharing his triumphs and frustrations,
"Almost every day 'Butch* wrote down all the things he saw and heard that had to do with running the greatest war in history. Into this diary he poured not only the day-to-day business of the Supreme Commander, but hundreds of fascinating personal anecdotes about 'Ike' and other important Allied figures.
"From his own observations and from countless intimate talks with General Elsenhower, Captain Butcher has set down what we believe is the war's most revealing document. It comes to you first in The Saturday Evening Post.' "
Captain Butcher will be heard on "We, the People" over CBS Sunday evening at 10:30 P.M. EST. His book based on the now famous diary titled "My Three Years With Eisenhower" is expected to be on sale by Christmas and has already been chosen for distribution by the Book of the Month Club,
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AMERICAN BROADCASTING COMPANY CLEARS ITS TITLE TO USE "ABC"
Mark Woods, President, American Broadcasting Company, and Leonard A, Versluis, President, Associated Broadcasting Corporation, have made a friendly out-of-court settlement of their differences in the use of the ABC symbol to designate their networks. A suit filed by Associated against the American Broadcasting Company to enjoin it from the use of the letters ABC has been settled with the stipulation by Associated that the American Broadcasting Company is now free to use ABC, In the future Associated will be known as the Associated Broadcasting System and will use the letters ABS as the s-mbol to Identify its transcontinental network.
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