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He ini Radio News Service
7/17/46
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New Sylvania President Ib Only 41
r "Sylvania News ")
At the age of 41, Don 0. Mitchell becomes one of the country's youngest presidents of a major corporation, Sylvania Electric, Before Joining the company in 1942, he had been affili¬ ated in top sales capacities with McGraw-Hill Publishing Company, American Can Company, Marshall Field and Company and the PepsiCola Company,
Mr. Mitchell is a member of the Board of Directors of the American Management Association, a Vice-President of the Sales Executive Club of New York, and has been active in the National Association of Manufacturers and the American Marketing Association,
The new Chairman of the Board, Walter E. Poor, has been associated with Sylvania Electric since 1911. He is a brother of Frank A. Poor, founder of the company. A graduate of M.I.T, in Electrical Engineering in 1908, he is a member of the American Institute of Radio Engineers and serves on the Board of Governors of the National Electrical Manufacturers1 Association,
BBC and Commercials ( "Editor and Publisher")
America is providing testimony in the case of radio "commercials" for Britain. Soon the British Broadcasting Corpora¬ tion, which exercises monopoly control over all radio in this country, will have to secure renewal of the royal charter that invests it with this monopolistic position. With a Socialist govern' ment the prospects of the monopoly being broken appear to be about as remote as No. 10 Downing Street ceasing to be the accommodation address for Prime Ministers of the United Kingdom.
Some sections of the press are campaigning against the programs of the BBC whose annual income of $20,000,000 from radio licenses bought at government post offices is stated to be Just 4$ of the revenue of American broadcasting companies.
British broadcasting fraternity, especially the tycoons who buy up most of the space in the nationals, are active in promot¬ ing a plan for introducing commercials to British radio similar to those carried by networks in the United States.
toesn't Hand "The Big Noise", A Book About Radio, Much John Desmond in "New York Times" Sunday book review 6/30/46)
Fielden Farrington, according to the Jacket of his book, "The Big Noise", set himself the task of saying "certain things about radio needed to be said. " But when one puts aside this novel one knows no more about radio than he did when he started. What he does know is that he has met a very unpleasant character in the person of Anson Grogan, whose type can be found in the advertising
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