Heinl radio business letter (July-Dec 1946)

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Helnl Radio News Service 7/24/46 "TASK FORCE" FORMED FOR "ME RICAN WAY” ADVERTISING The first meeting of a special "task force” of the Chamber of Commerce of the United States to develop a program for a campaign for "American Opportunity" through advertising media has been set for July 26th at the Waldorf-Astoria in New York City, Members of the group who will push a campaign to have advertisers allocate a definite part of their advertising budgets for advertisements designed "to encourage the American people to understand and appreciate the American way of life" include Paul S, Ellison, Director of Public Relations, Syl vania Electric Products, Inc,; J, Harold Ryan, Vice-President and Treasurer, The Fort Industry Company; Edwin S, Friendly, General Manager, The New York Sun; Walter D, Fuller, President, Curtis Publishing Company; Frederic R. Gamble, President, American Association of Advertising Agencies, The "task force" is headed by Leonard W, Trester, Direc¬ tor of Public Policy, General Outdoor Advertising Company, A complete plan of procedure is expected to be ready for submission to the Chamber* s Board of Directors at its next meeting in September, Should the plan be approved, William K, Jackson, President of the Chamber, is expected to call a meeting of top advertising, industrial and commercial executives, looking to wide implementation of the plan in practical form. Users of advertising, both on a local and national level will be asked to endorse and cooperate in the proposal. XXXXXXXX SARNOFF IN LONDON OUTLINES VIEWS ON TELEVISION RCA President David Sarnoff, in London for conferences with representatives, predicted a new use for television to give a view of any department in a store or other business for quick administrative action in an interview early this week. The President of the Radio Corporation of America and Chairman of the Board of the National Broadcasting Company also stated he believed the next phase in the development of television would come about in about five years when high-frequency television has been achieved. "Color television will mean a change in the entire system as we know it at present", he said, Mr, Sarnoff declared there was little likelihood NBC would set up stations in Europe at present. He listed three neces¬ sities for international broadcasting: the principle of freedom to listen, technical facilities adequate to make International broadcasting convenient to everyone and a better program structure. XXXXXXXXX 2