Heinl radio business letter (July-Dec 1946)

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He ini Radio News Service 9/4/46 It was during his 12 years' service with Hearst's JournalAmerican in Rochester that Kessler became sold on the news tip system which he launched shortly after the radio station news bureau opened in mid-July. WHAM now pays a minimum of $2 to anyone who telephones in a tip on a news story which can be verified and used in a broadcast. Bonuses are offered for tips of exceptional value and a $5 award is given weekly for the best tip of the week. The station is moving slowly on its expansion to complete coverage of the vicinity with "space rate" reporters. Two area cor¬ respondents have been retained and more will be recruited in the future. Phil co May Fight Music Publisher's $50,000 Crosby Fee [""Variety ") With the new Bing Crosby transcribed show for philco pour¬ ing an additional $50,000 a year into its coffers, the Music Publisners' Protective Assn, has progressed to a stage where it is reap¬ ing an annual take of $500,000 from the new radio industry via trans¬ cribed programs. The coin is paid to the MPPA as a copyright fee, with commercial transcriptions nicked for 25 to 50 cents per number per performance. Income from the Crosby half-hour show is based on a 600-station hookup, as contemplated by Philco, on a 52-week basis, and in anticipation of three to five numbers per show. Intake from the Crosby-philco tieup, however, still falls short of the $60,000 annual fee that goes into the MPPA coffers from the five-time s-aweek Morton Downey transcribed show for Coca-Cola. That's based on a 260station hookup. There's talk that philco, which is pouring unprecedented coin into the G-roaner's disk show (estimated at $30,000 a week, with Philco and its dealers splitting the tab ), may question the legality of the MPPA levy and may try to crack it. One attorney-stockholder in Philco has been quoted as saying that he'll raise the roof at the next stockholders' meeting if philco pays the fee without putting up a fight. Question s Broadcasting Heart-Broken Mot her's Story [jack Gould in "New York Times"7 By way of a final note on last Sunday, "We, the People" on CBS would seem open to criticism for its unseemly behavior. The fea¬ tured participant, it will be recalled, was a young mother from Kansas City who had been forced to choose between saving her son or saving her husband when both were drowning at the same time. As the papers reported at the time, she chose to save her child. On "We, the People", the mother gave her own account of the tragedy, breaking down before she could explain that she was sure her husband would have supported her course of action. The reasons prompting her decision to appear on the air before a national aud¬ ience are none of this corner's concern, but it does seem unnecessary for one of the country's major oil concerns and a network of the highest repute to capitalize on personal sorrow, XXXXXXXXXX 14