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He ini Radio News Service
9/11/46
GAMMONS GETS CBS V-P FOR TAKING WASHINGTON WARTIME RAP
When in 1942 General Eisenhower commandeered Harry C. Butcher, Vice-President of the Columbia Broadcasting System in charge of the Washington office, the CBS was suddenly confronted with the difficult problem of finding someone who could take his place. The war was at its height, Washington was practically the capital of the world. CBS never handled a situation with more dis¬ patch or more successfully. The man chosen was Earl C. Gammons, who had built up CBS Station WCCO in Minneapolis to be one of the best in the country. Probably on the assumption that Commander Butcher would eventually return, and to have a place for him if he did, Mr. Gammons was named Director of the Washington station, but last week as a reward for the fine work he had done during the war, Mr, Gammons was promoted to Vice-President and of course to continue in charge of the Washington office,
Earl Gammons is probably one of the best known executives in radio. It is said that when he walks into a gathering of radio people his personality immediately makes him the focal point of attention. His mind operates as a storehouse of information about the industry and the entertainment world in general. His conver¬ sation about the history and figures of radio make him one of the most popular members of any dinner party,
Mr. Gammons was responsible for the General Mills campaign in Minneapolis of the "Breakfast of Champions", the identification of Wheaties with baseball stars and the early development of broad¬ casts of ball games. He has also been credited with the use of the first singing commercial, "Have you tried Wheaties?"
The genial Gammons knows personally virtually every key official in the Nation's capital, usually by his first name. In fact, when Earl first came to Washington, he complained to his friends, "I don't know if I am going to like this Job. I can't find time to get out and play golf every morning the way I should. "
In radio since 1924, Mr. Gammons has been with CBS for 15 years. He was with WCCO, MinneapolisSt. Paul, when CBS bought the station in 1931. He was made General Manager in 1933.
Mr. Gammons is a native of Iowa. He attended Cornell Col¬ lege, Mt. Vernon, la., where he edited the college paper for two years. After his graduation in 1915, he worked as reporter on the Cedar Ran ids Republican, later joined the Minneapolis Tribune. He served with the U. S. Army of Occupation in 1918 and 1919, and helped edit his division's newspaper, "Tne Watch on the Rhine". When he returned home, he resumed work for a short time on the Minneapolis Tribune, and then joined the Washburn Crosby Company. When the com¬ pany bought Station WLAG (now WCCO), Mr. Gammons wes shifted to the station to handle publicity. Since his association with WCCO and CBS, Mr. Gammons has been increasingly active in the radio industry, and served several times as aDirector of the National Association of Broadcasters.
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