Heinl radio business letter (July-Dec 1946)

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He ini Radio News Service ABC ISSUES POLICIES COVERING SALE OF CONTROVERSIAL TIME The American Broadcasting Company1 s policies for contro¬ versial issue programs other than political, news commentary and forum programs has been issued to all department heads. Its preface states: "The American Broadcasting Company has no editorial view^point to advance or promote and no person speaking on its facilities is authorized to reflect any editorial stand for the Company. "The Company, however, recognizes its responsibility in the public interest to safeguard and promote equal opportunity for the free discussion of controversial issues of general interest to the American people. It has made and will continue to make its fac¬ ilities available on a sustaining basis to responsible individuals and organizations for controversial issue programs to the fullest extent consistent with a fair balance of opinion and maintenance of a sound program structure. "The American Broadcasting Company will sell time for controversial issue programs on the following basis: ABC reserves the right to determine what subjects are of such immediate local, state, or national interest as to warrant sale of time for their presentation. ABC reserves the right to decide whether individuals or organizations seeking to purchase time are quali¬ fied to discuss, and have a recognized interest in, the subject. "In order to give equal opportunity for pro and con dis¬ cussion of controversial issues, the sale of time, insofar as pos¬ sible, will be between 10:00-11:00 P.M. , subject to availability. "The sale of time for controversial issue programs will in no way alter ABC’s policy of devoting time on a sustaining basis for the presentation of controversial issue programs. ABC reserves the right to make time available on a sustaining basis for discussion of a particular controversial issue if, in the public interest, ABC concludes there has been an inadequate discussion of the issue due to presentation of soonsored programs. " XXXXXXXXX ONE THING THAT GOES UP WHICH APPARENTLY NEVER COMES DOWN The fact that the Federal Communications Commission is ex¬ pected to seek a larger budget (this year £5,560,000 and will prob¬ ably ask for £7,000,000 in 1947) should occasion no particular sur¬ prise. No one ever heard of a Government Bureau which didn’t ask for more money each year especially a prize political Christmas tree such as the FCC. XXXXXXXXX -11