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He ini Radio News Service
11/6/46
RMA PRESS SERVICE STICKS TO FACTS; NO BASS DRUM BEATING
Following sound newspaper practice, James D. Secrest, Dir¬ ector of Publications of the Radio Manufacturers’ Association, is basing his efforts to further publicize the Association strictly on facts. In connection with his first annual report to the Board of Directors, Mr. Secrest has prepared an impressive exhibit of news¬ paper and trade clippings which give at a glance an idea of the widespread use of the Association’s news releases issued by his of fice .
Commenting upon this, Mr. Secrest, who for many years was ace reporter of the Washington Post and other metropolitan newspapers, say s : ’
"As you will note from the headlines, the emphasis has been on the news-worthy activities of RMA, rather than on any manufactured publicity. It is for this reason that the general newspaper use of RMA releases has been almost as good as that of the trade press which could be expected to be more interested in the affairs of a trade association.* * * *
"All RMA activities aimed at either price relief or decon¬ trol from OPA for the radio industry have been duly reported to the press with the result that thousands of lines of news copy have been published throughout the country. In addition to RMA activities, we have kept the press informed of actions of the several OPA industry advisory committees for radio eets, tubes, and parts, and these, too, have been widely publicized.
"These news stories have been carried on press association wires and in some instances been broadcast on national network news programs. This has affected national recognition of RMA’ s role as spokesman for the industry.
"Beginning in June, under special authorization of the Board, we have issued monthly press releases on set and tube produc¬ tion and also released an estimate of set production during the first year after V-J Day. These have been very favorably received by the press and have been carried on the press association wires and over financial circuits such as the DowJones ticker service.
"This radio production reporting service will be expanded with the release shortly of the first quarterly reports on production of transmitting equipment now being prepared by Haskins & Sells under supervision of the RMA Transmitter Division. * * * *
"Under sponsorship of the RMA School Equipment Committee on the U. S. Office of Education, RMA has just published a brochure, "School Sound Systems" containing basic standards for school sound systems and their components. The material was prepared by a joint committee representing RMA manufacturers and officials of the U. S. Office of Education, while the art work and printing was handled by this office. "
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