Heinl radio business letter (July-Dec 1946)

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Helnl Radio News Service 11/6/46 SCISSORS AND PASTE Paley "Talking; Back1* To FCC Commended ( "Terre Haute Star") Radio stations exist by virtue of a short-term by-yourleave from the Federal Communications Commission. Last Spring the FCC "suggested" some improvements in broadcasting which, while sound, hinted at an ultimatum. The speech of William S, Paley, Chairman of the Columbia Broadcasting System at the recent National Association of Broadcasters' Convention in Chicago, was, so far as we have seen, radio's first brave attempt to talk back. Anyone who enjoys the radio and most of us do to some extent may hope that the broadcasting industry will take active steps to follow Mr, Paley 's prescription, with perhaps an added ef¬ fort to raise the general level of intellectual taste in broadcasting somewhere near the present level of moral taste. Radio, since it,, offers free almost everything that is fit for the ear to hear, has a unique problem. Its vast audience, while generally enthusiastic, is inclined to be wanting both in discrimi¬ nation and in patience. It would be sad if, through short-sighted¬ ness, the industry should abuse that lack of discrimination, dull its audience's enthusiasm and try its patience too far. The result might be government censorship or operation. That would be a double blow the partial loss of our cherished free¬ dom of expression, and the inheritance of some predictably and tremendously dull programs. John B. Kennedy Gets Some Free Advertising ( "Life1*] The average souvenir hunter is neither apologetic nor reticent and will frequently boast about his activities. On a "Hobby Lobby" broadcast, a citizen no less reputable than John B. Kennedy, the radio news commentator, gleefully described his collection of hotel towels. The wife of a Cleveland banker likes to show off her collec¬ tion of chinaware, which numbers several hundred pieces. Each of then she has lovingly lifted from some plushy hotel. Petrillo Has A Word For It (Leonard Lyons in"Washington Post") James Caesar Petrillo, head of the Musicians Union, recent¬ ly asked for a 500% increase for musicians in the re cording industry, and then called off the threat of a strike by accepting a 37-ir per cent increase. "See how different we operate now?" said Petrillo. "In the old days we used to make demands. Now we negotiate." 13