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He ini Radio News Service
11/6/46
Commercial "plugs” on the radio are spreading medical mis¬ information, Dr. Carl Binger, Assistant Professor of Clinical Psych¬ iatry at Cornell University Medical College declared recently, in New York. He said this was harming both the public and the medical profession.
The speaker criticized constant "hammering” by radio com¬ mercials seeking ”to brand brand-consciousness on its listeners”. He declared that, despite Federal regulations, commercial broadcasts were a prolific source of medical misinformation.
Oxford Radio Corporation, Chicago, shortly will offer pub¬ licly 60*000 shares of $1 par value common stock, company officials disclosed. Proceeds will be used to pay bank loans and to purchase new machinery and equipment. Floyd D. Cerf Company and associates will handle the offering* The company manufactures loud speakers and other acoustical reproduction equipment.
Columnist Drew Pearson will receive the 1947 "unity award” presented by the Golden Slipper Square Club, fraternal and charit¬ able organization, in ceremonies in Philadelphia Thursday night.
The club said Mr. Pearson is being honored for "his fear¬ less and relentless fight against the forces of bigotry in this country. * * *”
Cautioning against invalid comparisons of Broadcast Meas¬ urement Bureau figures with those achieved in other research, Hugh Feltis, Bureau President, said Monday that stress will be laid on correlating the Bureau's statistical data with other research find¬ ings to see what conclusions may be drawn. He told the radio group of the American Marketing Association (New York Chapter) at its luncheon meeting at the Hotel Sheraton, that the Bureau's research committee would concentrate on the task, in which he hoped advertis¬ ers and agencies would cooperate.
Kaufman's Department store in Pittsburgh in an account of a twoweek television demonstration arranged by the store and RCA Victor, report that approximately 60,000 persons witnessed 143 demonstrations a few weeks ago with 88 percent agreeing that shopping by television should be a permanent feature at Kaufmann's.
Store officials assigned 10 guides to interview customers during the demonstrations. 77 percent eaid television was an aid to shopping, 6 percent said it was not, and 17 percent were undecided.
In a contest by WOR, New York, 50 KW station, for the mostdistant daytime listeners, northermost was Miss Catharine Fleming of South Mountain, Ontario, Canada. Most southerly winner was William B. Dunbar of Miami Beach on the tip on the Florida peninsula. And well over three thousand miles from the WOR transmitter was the westernmost listener, Miss Christine Waxier, of Los Angeles, Calif. All three received Parker Watches. Letters were received from 21 States and from Ontario and Nova Scotia, Canada.
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