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Heinl Radio News Service
11/27/46
NBC GIVES ADVERTISERS CREDIT FOR SUSTAINING PROGRAMS
The National Broadcasting Company evidently following the suggestion of Niles Trammell, its President, who has repeatedly called the attention of the listening public to the debt it owes advertisers for making the American system of broadcasting possible, is now carrying the message direct to the listener as was evidenced last Sunday when the following announcement was made at the conclu¬ sion of the Toscanini orchestral broadcast:
"Today, and each Sunday this season, the NBC Symphony Orchestra is presented by the National Broadcasting Company. Like all radio programs in America whether called commercial or called sustaining these concerts are made possible by advertising. NBC advertisers pay the network to broadcast their messages on commercial programs. And NBC is happy to finance this, and other noncommercial broadcasts, with revenue received from its advertisers.
"The result: audiences in the United States listen to the finest, most varied programs heard anywhere in the world all pro¬ vided by the sound American plan of financing radio broadcasting by advertising. "
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LARGER KALL FOR RADIO ENGINEERING CONVENTION EXHIBITS
The Annual Radio Engineering Show, a part of the 1947 National Convention of The Institute of Radio Engineers, will be held in Grand Central Palace, New York City, instead of at the 34th Street Armory as previously announced. The dates, March 3 to 6,
1947, will remain the same.
Dr. James E. Shepherd, Chairman of the Convention Committee, in explaining the move, reports that the needs of exhibitors could not be met in the smaller exhibition hall. One hundred and fiftytwo exhibitors had asked for booths at the Radio Engineering Show and now all can be provided adequate space to properly display radio and electronic equipment.
The move to Grand Central Palace does not change the char¬ acter of the Convention and Show. No home model radios will be snown. The displays are of an engineering nature, transmitter equip¬ ment, instruments, component parts and radio direction and location devices. There is a registration fee to non-members. More than 7,000 engineers attended the 1946 Convention and Radio Engineering Show.
The new location also provides additional halls greatly needed for the valuable program of technical papers already being scheduled. The Convention headquarters, banquet and some sessions will be at the Hotel Commodore, four blocks south on Lexington Avenue.
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