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Heinl Radio News Service
11/27/46
CROSLEY FM STATION WLWA BEGINS 54-HOUR WEEKLY SCHEDULE
Frequency modulation for Cincinnati became a reality last week with the launching of WLWA by the Crosley Broadcasting Corpor¬ ation.
At a special luncheon, James D. Shouse, Crosley Vice-Presi¬ dent, spoke the first words over the new station. Mayor James G. Stewart welcomed WLWA on behalf of the city, and praised the sta¬ tions emphasis on good music. Mr. Stewart called Cincinnati a "city noted for fine music and its appreciation".
Guests at the luncheon were Cincinnati radio editors. Representing the Crosley Broadcasting Corporation and WLWA were James D. Shouse; R. J. Rockwell, Vice-President in Charge of Engi¬ neering for Crosley and others.
Crosley Corporation officials briefly stated WLWA*s pol¬ icies and background. Guests at the luncheon then listened to the station* s first musical program, "Accent on Music", which emanated from studios in Crosley Square.
WLWA is now under eight-houraday operation: from 12 noon to 2 P,M. , and from 5:30 to 11:30 P.M. , EST. 'Sunday programs are aired from 5:30 to 11:30 P.M. , EST, only, making a total broadcast¬ ing schedule of fifty-four hours weekly.
WLWA operates at 98,1 megacycles, on channel 251.
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SAWYER, FCC LAWYER, ELECTED HEAD OF AMERICAN VETERANS
A 37-year-old Army veteran, Ray Sawyer, known as "a strong liberal", who since leaving the service has been an attorney in the Broadcast Division of the Federal Communications Commission, was elected National Commander by the militantly progressive American Veterans of World War II in St. Louis last Saturday, November 23rd. The AMvets, who have just held their second convention, number about 90,000 of younger veterans whose organization rivals that of the American Veterans Committee.
Sawyer's compensation as National Commander is $10,000 a year, the same salary as a Federal Communications Commissioner.
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B. J. Bidder, publisher of the New York Journal of Com¬ merce, has written to Senator James E. Murray ( D) , of Montana, Chairman of the Senate Small Business Committee suggesting that air mail rates for first class matter having been reduced, it would appear both feasible and timely to provide inexpensive air mail facilities for second class matter.
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