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He ini Radio News Service
11/27/46
NAB PRESENTS FIVE PROPOSALS FOR DISC IDENTIFICATION
Don Petty, general counsel, National Association of Broad¬ casters, in a brief filed with the Federal Communications Commission, Monday, November 25th, suggested five points for FCC consideration when the Commission revises its recording identification rule.
The NAB recommendations had been approved by the Associa¬ tion1 s Board of Directors.
The five suggestions, incorporated in the brief, are:
1. The exact form of identifying announcement is not prescribed, but the langauge shall be clear and in terms commonly used and understood. A licensee shall not attempt affirmatively to create the impression that any such program consists of live talent.
2. Each such program of longer duration than 30 minutes shall be identified by appropriate announcement at the beginning, at 30minute intervals, and at the end of the program. However, the identifying announcement at each 30-minute interval is not re¬ quired in case of a mechanical reproduction consisting of a continuous uninterrupted speech, play, religious service, sym¬ phony concert, or operatic production of longer than 30 minutes.
3. Each such program of a longer duration than 1 minute and not in excess of 30 minutes, shall be identified by an appropriate announcement at the beginning or end of the program.
4. Each such program of 1 minute duration or less need not be identified.
5. In case a mechanical reproduction is used for background music, sound effect, station identification, program identification (theme music of short duration) or identification of the spon¬ sorship of the program proper, no announcement of the mechanical reproduction is required.
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TWO MORE TELEVISION PROGRAMS SOLD IN CHICAGO
The American Broadcasting Company has sold two more tele¬ vision programs in Chicago. With the signing of these new con¬ tracts, ABC will have five and a half hours of live shows a week over Station WBKB, all of which are sponsored.
Henry C. Lytton and Sons, men’s store, will sponsor tele¬ casts of the Sunday hockey games of the Chicago Blackhawks.
The second sale, ’’Stump the Authors" has been bought by Television Associates, a video packaging and servicing company under the direction of Capt. William C. Eddy.
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