Heinl radio business letter (July-Dec 1930)

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High Power Should Be Demanded Not Limited n Instead of limiting the power of stations operating on clear channels, the authorities should demand the use of very high powers by all licensees assigned to clear or exclusive channels, if we are to secure the greatest public service from each channel. "To limit such stations below 50 kw. , or to declare that 50 kw broadcasting transmitters are 1 experimental* , is absurd. Fifty-kilowatt stations were in successful operation serving mil¬ lions, years before the Commission was even thought of or formed. I recall that a year before I came to Washington to help initiate the Commission, my magazine made a, survey of radio— reception conditions in the Eastern half of the country and found that the ten new WJZ 50 kw transmitter had thousands of pleased listeners in Florida, Georgia, Alabama, as well as in Maine and New England, mostly farm and smalltown listeners who could hear no other stations. There is nothing new or experimental in 50 kw broadcasting stations. "But 50 kw or (65 hp) is little enough to use on clear or exclusive channels. Rather, should stations be encouraged to go to even higher powers 200 kw, 500 kw, which are now entirely feasible. "To limit one of our precious clear channels to 5 kw serving 50,000 people when that channel is capable of carrying 100 kw, and serving 10,000,000 listeners is a profligate waste of priceless public facilities. "If high power is good on four channels out of eight in each zone, certainly it is just twice o.s much in the public interest to have all go to high power. "Only the Federal Radio Commission now blocks the way to better radio ■j on the farm and in the small towns of the nation. Atlas s Attacks Unit System A direct attack on the unit system, as set forth in the Commission’s General Order No. 92, was made by Ralph L. Atlass, of Station WBBM. "The unit system as adopted by an effort to evaluate the sex Zone upon the basis of transmitters located within that State, and without regard to reception j rhe Commission is apparently rendered to each State within a obtained from that State’s o w Commission. "Equality of rec ation. It is easily possible quota under General Order No. reception. Radio transmission is not ltnin the State other than service n transmitters", Mr. Atlass told the eption is apparent^' given no consider— that a State may have more than its 9 o , and yet be definitely lacking in governed by State lines. 3