Heinl radio business letter (July-Dec 1930)

Record Details:

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Arnold Tells Of Industry ’ s Magni tude The gathering was also addressed hy Frank A. Arnold, Director of Development of the National Broadcasting Company , who explained the present magnitude of radio as an industry. Directly and indirectly, the radio industry, Mr. Arnold said, gives employment to 500,000 persons, while upward of 3,500 manufacturers, distributors and jobbers attend to the making and selling of the product. Approximately $10,000,000 would be spent during the present year to provide talent for sustaining and sponsoring pro¬ grams over the National Broadcasting Co.’s networks, he stated. It will cost an additional $20,000,000 for operating expenses neces¬ sary to put these programs on the air for the benefit of the Nation-wide audience, the speaker concluded. XXXXXXXX COMMERCIAL TELEVISION DEBATED What constitutes commercial television? This is another question the Federal Radio Commission may find it necessary to rule on. Under the Commission’s regulations governing television, all licenses are regarded as experimental, and their use for com¬ mercial purposes is prohibited. Although it was entirely beside the point at issue in the fifty kilowatt hearings, the following situation exists in Chicago, as disclosed in the cross examination of William S. Hedges, testifying for Station WMAQ, by Louis Caldwell, WC-N counsel. An announcer at Station WMAQ, takes his place before the microphone for the purpose of putting on a sponsored sports broad¬ cast. When the switches are opened, the televisor is also set in operation. The program has been announced as a sight and sound broadcast. Mr. Hedges declared this does not constitute a commercial broadcast because a separate receiver is required to hear the voice. If the listener were operating a television set alone, there would be no way of knowing what the announcer was saying, unless one happened to be a lip reader, he maintained. Mr. Caldwell is of the opinion that this program should be classified as commercial television because it is entirely likely that the listener will also adjust an ordinary receiver so that he may hear the words being spoken. X X X X X X 7