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BUSINESS LETTER BRIEFS
Organization of the Agricultural Radio Association by representative general farm organizations, farm cooperatives, and farm publications in the corn-belt states to control and have the option of the purchase of Station WLS, Chicago, was announced recently. Definite plans are to be announced later.
KDKA Boulevard is a new thoroughfare in Allegheny County, in which Pittsburgh is located. The roadway was so named in honor of the pioneer broadcasting station, which will shortly observe its tenth anniversary.
Gen. J. G. Harbord, Chairman of the Board of the Radio Corporation has gone to England but is expected back within a few weeks1 time.
General Harbord said upon sailing for abroad that pros¬ pects were good for an upturn in his company’s business during the Fall and Winter. He expected earnings of the Radio Corporation for the yeat would cover the preferred dividend as well as be sufficient to assure the safety of the dividend on the class B preferred stock.
The largest area porcelain-letter sign in the world is at the home offices of RCA Radiotron Company, at Harrison, N. J. , just outside of New York City.
The design is a theme song, a series of jumping notes on clef, that will actually be the opening bars of "Hail to the Chief." More than 4,000 Mazda lamps will illuminate it and the connected load will be 134,975 watts.
The Executive Board of the American Association of Advertising Agencies, meeting in Chicago, decided to enlarge the work of the association in collecting information about broadcast advertising for the use of its members. A special bureau in the New York headquarters will report on coverage offered by stations and other conditions affecting the use of time on the air.