Heinl radio business letter (July-Dec 1930)

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BIG WLS BARIT DANCE TO AID UNEMPLOYED Suggested by a turn-out of 18,000 people last month when they held their Saturday night barn dance at the amphitheater of the International Livestock Show at the Stock Yards in Chicago, Station WLS, of which Edgar L. Bill is director, proposes to stage another such show Saturday night, November 15th, but this time to charge admission and give the money to the Unemployment Committee in Chicago. "In addition to our barn dance and acts, we are going to have several visual stunts”, Mr. Bill said, outlining his plan to aid in the unemployment situation. 11 One of them will be a corn husking bee. We will have a dozen shocks of corn and contestants, give a prize for the one that shucks out the most corn, and we will have one red ear in the shocks. The person that finds the red ear will have the privilege of kissing a beautiful girl. You know that is the way the old-fashioned husking bees were conducted. "Another stunt will be the catching of a greased pig. We will probably have some of our entertainers enter that contest. We are also planning a cow milking contest by six girls. The Pure Milk Association of Chicago is working with us on that idea. We are build¬ ing two big platforms, each 48 feet square and we will invite the public to do the old square dances on these platforms. We will have a jig contest and give some prizes for the winners. . "While all this is going on, we will be broadcasting over the air. Of course, we will have a large brass band and a number of special acts which are on our station regularly throughout the week. Our whole crowd will get a lot of fun out of this. It will give our listeners an opportunity to see the radio performance and we are in hopes of making some money for the Unemployment Committee." According to Mr. Bill, the crowd that turned out for the Saturday night barn dance last month at the Stock Yards amphitheater almost took the radio station people off of their feet. "We made announcement of this contest three times a day for one week", he said, "and only 21 announcements over the air. There were a few newspaper mentions but no large amount of advertis¬ ing. "We just could not understand how we could get 18,000 people out there to see that kind of a show", he said. "I presume the majority was from Chicago. However, we talked with many people who had come from long distances." Several thousand were turned away. As evidence of the interest in this station on the part of listeners, Mr. Bill reports that he has received 453,925 letters the first ten months of this yes,r. X X X X X 2