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LUTHERAN HOUR HAS STRONG FOLLOW-UP
Those who are interested in promoting an hour of this character, would do well to write to Rev. H. H. Hohenstein, of Concordia Seminary, St. Louis, for a sample of the follow-up given to each listener to the Lutheran Hour, sponsored by the Lutheran Laymen*s League, broadcast every Thursday night at 10 o*clock,E. S. T. , over thirty Columbia stations, who reports having heard the hour.
This includes a handsome little souvenir cross which may be worn as a lapel button.
Likewise eight suggestions, "How You Can Help The Lutheran Hour." One of these is, "Request the Radio Editor of your local paper to publish the program of the Lutheran Hour each Thursday."
To which is added a valuable hint, "Thank him when he does so."
Finally, there is a concise answer to the question, ttWhat is the Lutheran Hour?", a facsimile of a radio dial, showing exactly where the Lutheran Hour stations corne in, bearing the inscription, "All over the country all over the dial", and a sub¬ scription blank to the Lutheran Layman* s League National Broadcast Fund.
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VICE-PRESIDENT COMMENDS SPARKS SCHOLARSHIP AWARD
The following letter has been received, according to "The Sparton Voice", by Captain William Sparks, of Jackson, Mich. , from Vice-President Charles Curtis, commending the Captain* s Scholarship contest:
"I have just learned of your interesting Scholarship Award Plan which, I understand, offers one hundred boys and girls of the United States and Canada an opportunity to earn valuable University Scholarships or European tours next summer under your guidance.
"This opportunity is an unusual one and I wish to commend it highly and trust the boys and girls may take advantage of it."
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REPORT ON SOUTH DAKOTA APPLICATIONS
Chief Examiner Ellis A. Yost in a report to the Federal Radio Commission this week recommends the denial of the application of Charles Huber and James A. Matthews for a station at Aberdeen,
S. D. , and the granting of the request of the Equity Union Creamer¬ ies, Inc., for permission to acquire KGFX, of Pierre, S. D. , and to move it to Aberdeen.
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