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PROGRAMS TO PROMOTE RADIO SALES
There follows, in part, a statement issued hy Bond Geddes of the RMA:
"A merchandising plan of the Radio Manufacturers* Association to promote immediate radio sales has met with excellent results and splendid response from radio manufacturers, jobbers, the radio trade press and also broadcasting interests.
11 The plan, designed by the RMA especially to push preholiday radio sales but which is of equal value in future radio merchandising, involved cooperation between the RMA and radio jobbers and dealers in tying up their sales promotion efforts with the big broadcast events on the net-works of the Rational Broadcasting Company and Columbia Broadcasting System and local stations.
"Early in December, R. W. Jackson, of New York, Chairman of the RMA Merchandising Committee, sent letters to over 2,000 radio jobbers recommending a tie-up in their sales efforts and local advertising with the big broadcast events, including the Army-Navy football Game for the unemployed in New York on December 13th, the Prince of Wales speech .on December 16th and international Christmas and New Year 4 s broadcasts."
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A-K FINALISTS RECEIVE PRESIDENTIAL HONORS
Having been received by Vice-President Curtis, entertain* ed at luncheon by their Senators at the Capitol, prior to being greeted by President and Mrs. Hoover, the ten young finalists in the Atwater Kent audition, after being feted at a special dinner and a notable luncheon, with Thomas R. Shipp, acting as host for Mr. Kent, were sent gaily on their way to New York for the 1930 contest.
Each one of these singers were winners over approximately 15,000 aspirants in their particular section of the country. A larger number took part in the auditions than ever before. Showing that the audition is becoming established was the fact. that out of 106 winners in States, 64 had participated in previous auditions and of the ten finalists, four had tried for it before.
The winners of the contest in New York Sunday night were Miss Carol Deis, soprano, of Dayton, Ohio, and Raoul E. Nadeau, baritone, of New York City, the award consisting of $5,000 cash, gold decoration and two years* tuition in an American conservatory, or its equivalent, to each.
Second award, $3,000 cash and one year’s tuition Mary G. Cortner, soprano, New Orleans, La., and Stephen F. Merrill, tenor Campbell, California.
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