Heinl radio business letter (July-Dec 1930)

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COMISSION DISCARDS ALL EQUALIZATION PLANS Unable to reach an agreement on any one of the four sep¬ arate proposals for effecting a more equitable distribution of broadcasting facilities, in accordance with the Davis Amendment of the Radio Act, the Federal Radio Commission this week rejected them all. The proposals have been under consideration for several weeks. In fact, two of them were offered on the eve of the November election and resulted in charges of playing politics being laid to the Commission. Only Commissioner Harold A. Lafount refrained from offer¬ ing^ suggestion as to how half the States which now have more than their proportional share of broadcasting facilities might be forced to transfer their surplus to the under-quota States. The . plans were submitted by Maj. Gen. Charles McK. Saltzman, Chairman of the Commission, and Commissioners Ira, E. Robinson, _ 17. D. L. Starbuck, and E. 0. Sykes. The latter*s proposal was for the most part an indorsement of the plan of Judge Sykes, who amended his original scheme. X X X X X X X CALDWELL SEES GOOD TRADE FOR 1931 "Sales of radio receivers to the public during 1930 reached 3,500,000 sets, according to best estimates now available" says a_ statement of 0. H. Caldwell, editor of "Radio Retailing". "Of this number 2,750,000 were produced during the year 1930, the others being carry-over* stock from the preceding year. "Inventories at the end of 1930, however, are relatively low, as compared with twelve months ago, and though there will be some dumping of the small midget sets after Christmas, such sales of distress merchandise will be mild as comoared with those of the Spring of 1930. "With thirteen million sets now in use, and with the aver¬ age liie of a home receiver estimated at four years, based upon past trade experience, it is apparent that over three million sets will be needed in 1931 for replacements alone, "Furthermore, new developments in small compact low-price midget receivers, automobile sets, farm sets using the new low-drain baotery tubes and automatic record-changing phonograph combinations will reach new markets and assure a large number of additional sales so that there is every prospect of 1931 exceeding four million seus, though with probably less dollar volume per unit than hereto¬ fore." X X X X X X 6