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will be retained. In addition the orchestra will be heard over 33 local stations through specially prepared spot transcription programs.
The 33 local stations are scattered from the At¬ lantic to the Pacific coast. The programs will not be broadcast on the same day, but will run a staggered schedule. Every night in the week except Saturday and Sunday will see a Philco program on the air from different stations located at strategic points throughout the country.
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DEFOREST TALKS ON BUSINESS SLUMP.
One of the principal reasons for the slump in radio business is that the public is "tired of all the sales talk", Dr. Lee De Forest is quoted as saying in the Sunday New York Times after flying across the country from Hollywood to New York,
Declaring that listeners are not using their sets as much as formerly, he said that one of the largest vacuum tube manufacturers had told him that this year his tube business would not amount to more than $7,000,000, whereas last year it totaled $27,000,000 net.
"I do not put the blame so much on the broadcast¬ ing organizations or on the advertising agencies. The sponsors are responsible", said Dr. De Forest.
"I have noticed recently that one of the finest hours on the air Sunday nights which has beem noted for its free¬ dom of advertising matter is now sending out overdoses and natural, ly no matter how good the artists may be fewer listen to the pro¬ gram. It is plain fact that the radio people themselves are doing more to rkill the goose that lays the golden egg* than any one else. Something ought to be done about it and there should be no delay."
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TUTHILL NOW ASSISTANT TO MCCLELLAND.
D. S. Tuthill, sales manager of the NBC, has been appointed assistant to 0. F. McClelland, vice president and general manager. Tuthill is one of the first salesmen ever to sell time for broadcasting. The appointment of Tuthill fills the vacancy left by the retirement of H. C. Smith. Tuthill1 s former position will be filled by R. C. Titraer, assistant sales manager, who joined the NBC sales department in 1938.
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