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HEARST MAY GET WGBS
An expansion of William Randolph Hearst1 s radio interests was presaged last week by an application to the Federal Radio Com¬ mission by Station WGBS, of New York City, for authority to assign its license and construction permit to the American Radio News Corporation, a Hearst organization.
WGBS has applied for a change of frequency and power, and for a television permit. Should the assignment be granted, it was stated, the call letters will be changed to WINS, presumably stand¬ ing for the International News Service.
Portable Station W10XA0, National Broadcasting Company also applied for a license covering a construction permit to replace its present transmitter for special pickups for rebroadcast purposes.
Station WGBS will become the property of the American Radio News Corporation, owned by William Randolph Hearst, in a transfer of title to be made formally to him, according to Joseph v. Connolly, General Manager of the radio organization. The station will not be owned by Hearst newspapers, but personally by Mr. Hearst, who will retain all the stock, it was announced.
About |100,000 is to be spent immediately in improving the station. The program of expansion is to be directed by Clark Kinnaird, who will be in charge of all activities. Mechanical improvements will include a new transmitter, probably installed at a new location near Radio City, Mr. Kinnaird said. The television features associated with WGBS, at 655 Fifth Avenue, will be retained for the present. Later both sound and sight broadcasting facilities will be placed in the same building. WGBS is now in the Hotel Lincoln.
The transmitter is to be planned by W. G. H. Finch, chief engineer of the radio news organization.
Beginning today, WGBS is to be on the air continuously from 7 ^.Mt. to 7:30 P.M. , with synchronized television programs from 4 o'clock each afternoon until 7:30 P.M.
The Hearst organization now owns and operates WISN at Milwaukee, Wis. It leases KYW, at Chicago for full time on the air, and is reported to be about to purchase another prominent station of the country.
WGBS was brought into being in 1924 by Gimbel Brothers and was taken over in 1928 by Mr. Daily Paskman, President, and other stockholders of the General Broadcasting System, Inc. , which has since operated it.
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