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head of the Hearst magazine organization and was one time publisher of the New York Mirror.
Mr. Alexander entered the newspaper field after several years with Hearst magazines. He was advertising manager of the New York Tribune, the Sun, and the New York Evening Journal and Vice-President of the New York World newspapers.
The Radio Guide is being published on coated stock, and of tabloid size. The first issue, of 16 pages, carried no advertising. About nine pages were devoted to programs. Full credit to commercial sponsors is given. Offices have been established at 475 Fifth Avenue, New York City.
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NEW FORD PROGRAM CAUSES SPECULATION
Announcement by William Wrigley, Jr. , chewing gum manu¬ facturer, that he had signed a $1,500,000 contract for a five-daya-week radio program to begin November 2nd has revived speculation about the forthcoming radio splash of the Ford Motor Company.
"One story that got into print recently was that Ford would spend $750,000 in a single day", the Editor & Publisher reports, "using all stations of both systems from early morning until 6 P. M. , and presenting a program ranging from sopranos to football. As usual, no direct information was available from authoritative sources, but skepticism was registered. It was pointed out that it would be almost impossible to buy a whole day on so many stations in view of existing contracts. In addition, the sum named seems large even f or so ambitious a project, unless one figures on tremendous expenses for talent,
"Announcement in regard to the Ford radio campaign was originally expected early in September. "
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FOREIGN TRADE OPPORTUNITIES
Information concerning the following foreign trade oppor¬ tunities may be obtained by writing the Bureau of Domestic and Foreign Trade, Department of Commerce:
Radio apparatus *54449
Radio Apparatus *54452
Radio Sets, 5 tube, with
loud speakers *54448
Radio short wave sets, and phonograph record repeater and changer *54447
Phonographs, and record *54447 repeaters and changers
Charleroi, Belgium Brussels, Belgium
Hong Kong
Singapore, Straits
Settlements
11
Agency
Purchase & "
It It It
Purchase
11
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