Heinl radio business letter (Jan-June 1932)

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WIDE RADIO USE PREDICTED IN CAMPAIGN With the approach of the presidential campaign the radio will be used more generally than at any previous time in supply¬ ing information as to the national problems and issues to be deter¬ mined in the election, Senator Joseph T. Robinson, of Arkansas, Democrat, Minority Leader of the Senate, observed at the dedica¬ tion of the National Radio Forum series over NBC., The series had previously been broadcast by Columbia Introduced by Oliver Owen Kuhn, Senator Robinson declared; "It is a notable fact that there is every indication the electors will reflect more than ever before their personal views and understanding of issues. This I am happy to declare cannot embarrass results from the standpoint of the interests of the Democratic party. "Nationwide hookups are the latest and speediest means of carrying first-hand information direct to the people. They tend to stimulate interest in public issues and measures. "So long as broadcasting is not controlled in the in¬ terests of any one party and equal opportunity is afforded the Representatives of the prominent political organizations for the expression of opinion, the most wholesome results may be antici¬ pated. 11 Senator Robinson went on to say: "How striking is the contrast between the present means of communication and those which existed when Paul Revere broad¬ cast to his New England neigh tors news of the approach of British armies. Now by mass communication one may speak into the micro¬ phone and literally send his message to millions in the twinkling of an eye. This process of communication is recognized as one of the outstanding features of our day. I am happy to partici¬ pate in the inauguration of these programs. They are worthy in purpose and effective in method. "The power of radio to influence public opinion is very great. It is essential that it be used to best possible advan¬ tage, which means that it must be employed in quickening the agen¬ cies which make for better social conditions, and improved ad¬ ministration, both of which can be obtained in our form of Govern¬ ment in no other way than through increased intelligence." of Indiana, Speaking on the same program, Senator James E. Watson/ Republican Majority Leader in the Senate, said that radio is by far the greatest instrument for the distribution of knowledge and dis¬ semination of information that has yet been devised by the in¬ genuity of man. X X X X X X -3