Heinl radio business letter (Jan-June 1933)

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WYNN PREDICTS SUCCESS FOR NEW CHAIN Declaring that he had 100 stations signed up and that the Atlantic Seaboard division with eleven stations, in cities between New York and Washington, would begin operation in about six weeks, Ed Wynn, noted radio star, assured those who talked with him that his new radio chain would soon be a reality, Mr, Wynn, who was a luncheon guest of LeRoy Mark, of Station WOL, which will distribute his programs in Washington, said that the Michiga.n division of the network was already in operation. He also met the members of the Federal Radio Commission, Mr. Wynn explained that the chain would be organized in divisions and might eventually include three hundred or more stations. He said that the New York studios were nearing completion, that 61 persons are now employed, and that he had 5,000 actors under contract. Mr. Wynn said that the new network, the Amalgamated Broadcasting System, will furnish sixteen hours continuous entertainment daily. No phonograph records will be used but a performance by actors appearing before the microphone in person will be transmitted to the different cities over Western Union wires. Advertising will be restricted to thirty seconds at the beginning and one minute at the end a.nd once a program is started, it will not be interrupted except for station announcements in compliance with Radio Commission require¬ ments. Mr. Wynn was emphatic with regard to advertising restrictions decla.ring that in his opinion detailed infor¬ mation should be given in the newspapers. He said news¬ papers should have an essential part in every ra.dio cam¬ paign. Mr. Wynn said that the th eatre belonged on the air but should be put on in a theatrical manner. He proposed to do a number of revolutionary things. Among these would be the production of an entire musical comedy, maybe lasting three hours. In the beginning he will not appear on his own chain because of existing contracts but later may be the master of ceremonies for his chain's offerings. Mr. Wynn said that he had "five millionaires" as his partners in the venture but that thus far every penny which had been spent had come from his own pocket. -3