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1/12/34
that the Radio Commission would unquestionably grant the applica¬ tions. The success of the Crosley station, and the fact that it apparently doesn’t interfere with other stations, marks a new era in high power which it is believed broadcasters will quickly develop.
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MAUDE ADAMS GIVES NEW NAME TO STUDIO CONTROL ROOMS
With Maude Adams’ radio debut, a general order was issued by the National Broadcasting Company changing the time honored name of the Control Room to the Studio Monitoring Booth.
"What is that?" inquired the actress, when she paid her first visit to the studio, indicating the booth in which the studio engineer was monitoring the program.
"That's the Control Room", replied her host, John Royal, NBC Vice-President, who was responsible for interesting Miss Adams in radio.
"Control Room", echoed the greatest actress of her time, "But why should I be controlled? Why should any artist be con¬ trolled? No one controls an opera singer, or a great conductor."
"Right, as always, Miss Adams", responded Royal. What the engineer was doing, Royal pointed out to her, simply was see¬ ing that the equipment operated with the maximum efficiency.
"Studio Monitoring Booth is a much more satisfactory term", said George McElrath, Acting Manager of Technical Operation and Engineering. "Actually, there is no control exercised over the quality of the voice."
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TARKINGTON BELIEVES RADIO MAY BANISH BOOKS
The damage to the eyes of Booth Tarkington, the novelist, and his consequent dependence on the radio for some amusement he likes the dialect tricks of "Amos 5n’ Andy" set him thinking some time ago, he said, that it was very probable that in the future there would be very few books and no novels. The writers then will be playwrights, he said, styling their entertainments for production by actors,
"It has been said that all progress is due to laziness, that man was too lazy to harness a horse so he invented the auto¬ mobile, and so on", he said. "I am sure that when television, and what may come after even that, are so perfected that they can bring the entertainment of a theatre to an arm chair, very few will use energy to read novels."
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