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1/12/34
! BUSINESS LETTER NOTES
Two installations of its new type of synchronizing equip ment have been ordered from the Western Electric Company and are ready for shipment to WBBM, Chicago, key station of the Columbia Broadcasting System, and to KFAB, Lincoln, Nebraska, These two stations contemplate synchronizing the latter par b of this month.
Arthur Godfrey, WMAL announcer in Washington, who has been in charge of the WMAL Breakfast Club, resigned this week following a reprimand from an NBC official. Mr. Godfrey later accepted a position with Station WJSV, Columbia outlet in Washing¬ ton and will be in charge of WJSV:s Sun Dial, a competing feature of the Breakfast Club,
Godfrey is succeeded on WMAL by Jim McGrath, formerly of WOL in Washington, and who, of late, has been handling wrestl¬ ing matches for WMAL.
Paul A. Winchell has joined the market analysis staff of the NBC Network Sales Promotion Department. Mr. Winchell was formerly Assistant Promotion Manager in charge of Advertising Research of Liberty magazine for seven years.
"Literary Digest poll of radio likes and di si ikes which brought forth 16,400 replies from subscribers who clipped coupons printed in the weekly for that purpose has occasioned some comment as to whether the poll is more an index to the type of the Digest' readers rather than a cross-section of public opinion on radio programs, " Variety sets forth.
"Both the expressed prejudices and the avowed favorites of the 16,400 Digest voters are notably contrary to the generally accepted notions of popular fancy. But very much of the sort of thing that school teachers and those dedicated to uplift would be apt to endorse or condemn."
Yi-seng S. Kiang, Chinese Vice-Counsul in Los Angeles, has entered complaint with several local radio stations for allow¬ ing artists to use the word "Chink" in reference to Chinese.
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