Heinl radio business letter (Jan-June 1935)

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5/31/35 After strengthening during the Fall, and early Winter months, the price level has been comparatively firm since the first of the year at a level 5 to 10 per cent higher tnan that of a year ago, with the current trend upward. Prices of the better grade sets are as much as 20 per cent higher than a year ago. It is expected that the new models to be brought out next Fall will carry higher prices due to the introduction of metal tubes by some of the large producers. Recent developments in the tube industry indicate that further recessions may be expected. Wholesalers report collections as more prompt than during the comparative period of 1934, and a number of old accounts, which had been outstanding more than a year.< have been liquidated. Retail collections in many centers are making the best showing in several years, due to the steady increase in cash sales. The total of failures for manufacturers and wholesalers and retailers of radios in 1934 was reduced to 46, the fewest recorded for any year in the industry’s history. During the first four months of the current year only 2 failures were listed for manufacturers and 19 for wholesalers and retailers. For the money lost because of bankruptcies, the reduc¬ tion was not pronounced in the manufacturing division in 1934, as the defaulted indebtedness dropped to $941,338, which was the first year that it has been held under a million dollars, and was 74.7 per cent under the 1933 total of $3,719,519. While the number of wholesalers and retailers that failed in 1934 was nearly two-thirds fewer than in 1933, the involved liabilities rose to $2,207,408, or an increase of 21.7 per cent over the $1,813,980 in 1933, due to the bankruptcy of one large wholesaler during the early part of the year for more than $1,000,000. The industry’s total defaulted indebtedness for 1934 of $3,148,746 was lower by 43.1 per cent than in 1933, when it amounted to $5,533,499, and marked a record low. Since 1931, when the peak was reached at $9,067,804, bankruptcy losses have been cut 65.3 per cent. XXXXXXXXXX CLIMATE DOESN'T HOLD RADIO BACK IN MEXICO While the climate ranges from the temperate to the tropical, the bulk of radio users is found in Mexico City, where climatic and other conditions do not interfere with good reception to the point of restricting to any noteworthy extent the use of receiving sets, Assistant Trade Commissioner Horton Henry, Mexico City, reports. Of course, interest in radio noticeably diminishes during the rainy season, which normally extends from May to October, owing to static. 8