Heinl radio business letter (Jan-June 1935)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

0/ OJl, 31/35 "Mexico City, situated on a plateau at an altitude of 7,434 feet above sea level, offers the most ideal location in the country for broadcasting stations and it is reported that the reception from even the comparatively low power stations of Mexico City is clear in certain sections of she United States, particu¬ larly in the Mississippi Valley", Commissioner Henry continues, "It should be pointed out, however, that reception at a few of the coastal cities from Mexico City broadcasting stations is far from satisfactory, owing to causes of a technical nature. During the winter months fairly strong signals are received from high powered stations in the United States with sets of good selectiv¬ ity and sensitivity, "Radio programs of Mexico correspond closely to those offered in the United States with the exception that much less emphasis is placed on sporting events, short sketches, and speeches. The American sponsored-program system is followed. The Communica¬ tions Law restricts advertising to 20 percent of the total time consumed and any selection advertising medicinal or hygenic pro¬ ducts may only be transmitted under the express authorization of the Department of Health. Strict vigilance is exercised by the Government to insure compliance of these provisions of the law, "While chain broadcasts have been made through linking stations in Mexico City, where programs originated to stations in Guadalajara, Monterrey, Veracruz, and Tampico, they have not proved satisfactory owing, it is alleged by broadcasting companies, to the fact that the tone range of the present wire lines is decidedly limited, and it is claimed that until this defect is remedied chain broadcasting in this country will remain undevelop¬ ed. Agreements between some of the large broadcasting stations of Mexico City and smaller stations in other cities are in force whereby the latter are permitted to relay broadcasts from Mexico City, but it seems the relaying of Mexico City broadcasts is intermittent and is resorted to only when an especially notable program is being presented or when the smaller stations need "fillers. " "Sixty private commercial broadcasting stations are officially reported to be actually operating in the Republic, with 20 stations located in the Federal District. Only seven of the total number of stations are operating at over 5,000 watts and only one official station and one private station, insofar as is known, are broadcasting programs by short waves. A marked increase in the purchasing power of the country, together with improved programs and more continuous ser¬ vice rendered by domestic broadcasting stations, has been reflect¬ ed in a sharply expanded market for radio receiving sets in Mexico. In 1933 imports of radio receiving sets totaled 2,521,322 pesos and reached 3,696,701 pesos in 1934, which represents an increase of more than 46 percent. The estimated number of radio receiving 9