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6/4/35
of one broadcasting station in the past few weeks is worthy of special note: The Milwaukee Journal announced in its issue of April 8, 1935, that ’because the advertising of internal patent medicines was not deemed to be in the public interest, conven¬ ience nor necessity, WTMJ has cancelled all such contracts in an effort to clean up the air and rid it of offensive advertis¬ ing matter. 1 "
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N. Y. RADIO DEALER MUST CUT OUT ALLWAVE HOKUM
Misleading representations of radio receiving sets is alleged in a stipulation between the Federal Trade Commission and G-us Stokley, of New York City, trading as Eilen Radio Laborator¬ ies. Stokley, a manufacturer, agrees to cease and desist from describing his sets so as to imply that users of his products could have foreign or world-wide reception at will and with satisfactory volume.
Stokley agrees not to present the merits and advantages of his products in such a way as to "conceal the difficulties and deficiencies of the same, inherent in the present state of the art, but unknown to the purchasing public."
Radio receiving sets, sold by Stokley were advertised as "AllWave” with "Foreign Reception Guaranteed", when, in fact, according to the stipulation, they were not capable of reception over the entire meter range covering all broadcasts and commercial transmission so as to be properly designated by those phrases.
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WANTS PRESS TO GRAB TELEVISION
Newspapers are advised by the Editor & Publisher to "get aboard" on television as follows:
"Television is today about where radio was in 1920.
If the press had accepted radio then, completing its public communications service, there would be no pressradio problem today. The situation has changed, but the press should not make the same mistakes in reference to the development of television. "
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