Heinl radio business letter (Jan-June 1936)

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3/3/36 Although it has a resident population of but 12,111, according to the Examiner’s report, St. Augustine has upwards of 20,000 persons during the tourist season and approximately 500,000 visitors annually. A new station for New London, Conn. , to be built by the Thames Broadcasting Corp. , was recommended to the FCC by Examiner Ralph L. Walker. It would operate on 1500 kc. with 100 watts power, daytime only. XXXXXXXXX PRALL TO HOLD FCC CHAIRMANSHIP ANOTHER YEAR Anning S. Prall, a New York Democrat, will remain as Chairman of the Federal Communications Commission for another year, or until Marcy 11, 1937. President Roosevelt has reappointed him, it was dis¬ closed this week, as his present term as Chairman will expire on March 11. His appointment as a member of the FCC, however, is for seven years from July 1, 1935, The reappointment discredited rumors that the Chairman¬ ship might be made rotative as on the Interstate Commerce Commis¬ sion. Irvin Stewart, of Texas, is Vice Chairman and would have been in line for the chairmanship under such a policy. XXXXXXXXXX SINCLAIR LEWIS BLAMES RADIO FOR SLUMP IN BOOK SALES Radio, among other things, was blamed by Sinclair Lewis for the slump in book sales in an article written for the Yale Literary Magazine. He wrote: "Many novels which 15 years ago would have sold 50,000 copies sold only 10,000 copies in 1935. One might almost declare that books do not sell any more in this country. The movie, automobile, road house, bridge, and, most of all, the radio, are the enemies of magazine-reading, book-reading and of book-buying. " xxxxxxxx 10