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5/7/37
According to W. J. Purcell, chief engineer of WGY, the signal to be radiated from the new antenna will be the equivalent of that of 150,000 watts or three times as great as the present system.
The lighting system will be controlled by an "electric eye" which, pointed north, will automatically turn the lights on when the daylight diminishes to 20 foot-candles, and will turn them off when the intensity reaches 40 f oot-candles.
The new steel tower, which will weigh 250,000 pounds, will rest its entire weight on a single porcelain insulator, mounted on a 10footsquare concrete base. Two sets of insu¬ lated guys will support the structure.
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APRIL BILLINGS ON NETWORKS SOAR TO NEW PEAKS
Continuing its upward trend, radio advertising on the networks soared to new heights during April. While reports from independent stations have not been correlated, indications are that they also are prospering.
Time sales on the Columbia Network for April totalled $2,596,238, an increase of 33.1$ over April, 1936. ($1,951,397). The previous seasonal decrease in billings from March to April was reversed this year, since the March total was $2,559,716. Topping all other networks for April, this is the forty-third consecutive month in which CBS has made a gain over the cor¬ responding month of the previous year, according to a CBS statement.
Advertisers' gross investments in NBC network time increased 19.5 percent over the same month a year ago. Total revenue for the month was $3,277,321, against $2,741,928 in April, 1936. The Red Network total was $2,303,519; the Blue, $973,802.
The April figures bring NBC's 1937 four-month total to $13,729,385, a gain of 22.8 percent over the first four months of 1936.
A 19.8 percent increase in time billings was reported for the Mutual Broadcasting System. Total billings for April, 1937, were $167,590. For the same month in 1936, they were $139,934.34.
Cumulative billings for the first four months of 1937 total $769,901.17, a 16.6 percent increase over the same period in 1936. For the same period in 1936 they were $660,040.98.
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