Heinl radio business letter (Jan-June 1937)

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5/7/37 BILL WOULD DESIGNATE ORIGIN OF SPONSOR'S PRODUCT Announcers would be required to specify the origin of any product advertised over the air under provisions of a bill introduced this week by Representative Martin ( R. ) , of Massachusetts. The bill seeks to regulate advertising of imported articles generally. One section dealing with radio reads as follows : "In radio broadcasting where commercial broadcast¬ ing is used in the promotion of and to advertise for sale in the United States any imported article or material, a broad¬ casting announcer shall, at the beginning and end of each broadcast period, clearly state the name of the country of origin of the article or material advertised. " X X X X X X X X X NEW POWERFUL TELEVISION STATION ^OR EIFFEL TOWER A new and powerful television transmitter has recently been ordered for the Eiffel Tower, Paris. This new transmitter has been commissioned by the French Ministry of Posts, Tele¬ graphs, and Telephones. It will have a peak cower of 30 KW fully modulated at the aerial, and will be capable of broad¬ casting on the basis of 405 lines, with a band width of 2.5 mc/s. It is proposed to install the new transmitter at the base of the Eiffel Tower,, with the aerial projecting from the top of the flagpole, which is 984 feet above ground level, according to Wo ridRadio. The transmission cable from trans¬ mitter to aerial will be approximately 1,300 ft. long, over 5 ins. in diameter, and will weigh about 12 tons. Of the semiflexible coaxial cable required for the highest quality trans¬ mission, it will run up the framework of the tower to the centre of the topmost cupola, from which the present flagpole pro¬ trudes. The construction of the transmission cable raises several novel and difficult problems. Since the cable is to pass upward from the point mentioned, it will be necessary to substitute a new hollow metal pole for the one now in place. This with the transmission conductor inside must be pushed up tnrough the opening in the collar that crowns the steel struc¬ ture to a height of 40 ft. The aerial will continue for another vertical distance of 10 ft. above the flag. 6