Heinl radio business letter (Jan-June 1937)

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6/8/37 ZENITH SETS EARNING RECORD FOR PAST FISCAL YEAR Commander E. F. McDonald, Jr. , President of the Zenith Radio Corporation, Chicago, this week advised Zenith stockholders that the company for the second consecutive year exceeded all previous earning records, not excluding 1929. Zenith's net profit after depreciaion and taxes are deducted for the year ending April 30, 1937, amounted to $1, 904,073. "An indication of the company's rapid progress", Commander McDonald said, "toward undisputed leadership in the industry is the increase in the number of dealers now handling its products. Two years ago there were 3,500 dealers distribut¬ ing Zenith products throughout the United States. A year ago this number had grown to 13,000, and there are now over 20,000 Zenith dealers in the United States." Regarding television Commander McDonald said:. "Your company has consistently refused to be stamped¬ ed into prematurely placing on the market its television apparatus in the present stage of development. Many problems, both technical and commercial, are yet to be solved before television can be offered to the public for general use. While some publications have given space to the fact that we have applied to the Federal Communications Commission for a tele¬ vision transmitter permit, this transmitter is intended to be used primarily for experimental purposes. Our television engineering department is keeping abreast of the progress being made in this field and is continuing its development work. " XXXXXXXX MUTUAL BILLINGS FOR MAY $133,431.44 A 2. 7 percent increase in time billings is reported for the Mutual Broadcasting System for the month of May, 1937, in comparison with the same month's figures in 1936. Total billings for May, 1937, were $133,431.44. For the same month in 1936 they were $129,907. Cumulative bill¬ ings for the first five months of 1937 total $217,184.61, a 16.2 percent increa.se over the same period in 1936. For the same period in 1936 they 3454 $789,847.98. XXXXXXXX 11