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5/10/40
100 TELEVISION SETS NOW SOLD WEEKLY IN NEW YORK
Radio Today has Just completed a survey of the metro¬ politan area to find out how many television sets are now being sold by radio dealers in New York and vicinity, and also what number of such sets may be expected to move in response to public demand as soon as the Federal Communications Commission lifts its present ban on television commercialization.
"Our census of dealers and manufacturers doing business in the New York City area indicates that at least 100 television sets are now being sold each week without any advertising or pro¬ motion as a result of the public’s demand for television and despite the FCC's recent cautionary statements regarding tele¬ vision", Dr. 0. H. Caldwell, editor, said.
’’At first, upon the FCC Chairman’s outburst against television, television-set sales dropped off to ten sets a week. But as rapidly as the public discovered that entertaining tele¬ vision pictures were still on the air, people resumed buying sets. Such sales have now again reached a definite average of 100 sets weekly, from Radio Today’s survey Just completed.
"Dealers tell us that as soon as full-commercial tele¬ vision is available, with CBS Joining NBC on the television chan¬ nels, they expect to increase their present sales fivefold; that is, to be selling a total of 500 television sets a week in the New York metropolitan area.
"This represents 25,000 television-set sales a year un¬ leashed immediately in the New York region, as soon as the FCC gives its long-delayed authorization. With Boston, Hartford, Philadelphia, Schenectady and Washington linked for television service, the number will at once increase to 50,000 sets yearly, representing sales of $10,000,000 available for employment and payrolls, but all now held up awaiting FCC ’go-ahead’."
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1940 SET ADS START; BOOM YEAR FORECAST
First advertising for the 1941 radio sets has Just appeared, with Zenith using newspapers to call attention to its new models, which will be available in stores shortly, the New York Times’ business page noted the first of this week. Other leading manufacturers are expected to start breaking campaigns shortly, with indications that advertising volume will follow sales figures and show sizable increases over last year.
Current sales figures point to another record year for the sale of ra.dio sets. First quarter volume is estimated at between 1,900,000 to 2,000,000 sets, as against 1,569,000 for the like period of last year. The presidential campaign and war news are the two chief reasons why manufacturers expect sales to continue to spurt.
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