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May 28, 1940
TELEVISION COMI^RCIALIZATION BY FALL FORECAST
An agreement within the infant television industry that will pave the way for complete commercialization by Fall wa.s fore¬ cast in quarters close to the Federal Communications Commission following the release of the FCC decision that visual broadcast¬ ing would remain "experimental" until the industry agrees on uniform transmission standards.
The FCC, which was put on the spot six weeks ago when it abruptly rescinded its previous order allowing limited commer¬ cial television on September 1 next, apparently had turned the tables on the industry by putting it in a position of holding up commercialization by internal discord.
The Radio Manufacturers' Association will take up the FCC challenge at its annual meeting in Chicago, June 11-12. How¬ ever, the Allen B. DuMont Laboratories, Inc. , which is the chief rival of the Radio Corporation of America in the television field, is not a member of the RLIA. Consequently, further conferences at which Duli^ont is represented doubtless will follow the RMA meeting.
The FCC decision 29 mimeographed pages in length was largely devoted to a defense of its previous action and was interpreted by part of the industry as a face-saving move before giving television a full "green light".
Cn the other hand, it was admittedly a shrewd ruling that shifted the responsibility for delay from the FCC to the industry.
While the Commission made no specific promise that it would authorize complete commercialization as soon as the major¬ ity of the industry is in accord on transmission standa.rds, the implication was plain.
The FCC press release, in fact, was even stronger than the Commission' s own decision in this respect.
"Full commercialization of television was today promis¬ ed by the Federal Communications Commission as soon as the engi¬ neering opinion of the industry is prepared to approve any one of the present competing television systems", the press release stated.
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