Heinl radio business letter (July-Dec 1941)

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8/19/41 OTJIl SOiriH AIEKIC.^T PROGRAMS RAPPRD States Quite a v/hack is taken by Variety in the procrams which tPie United/short-wave stations are beaming to Latin-Amer ica, ■'One annoyed New York listener has recently said of an international ’good v/ill’ program he heard on the U,S, radio that it sounded like a 1904 hdison disc/* the entertainment trade journal states, "This was picturesque imagery suggesting that a lot of time-wasting, piffle-saturated radio nonsense is being passed off from north to south and from south to north. It just isn’t creating, and it just v;on’t create, good v/ill. Because this kind of radio program is too often dull and phoney and so unnaturally polite, it hurts to hear, ''\ALiat Latin American good v/ill relations apparently needs is not a sudden burst of serenading, but some patient study of the history of the U,3oA, as taught in, and believed by, the Latin ropub^ lies. Charm has definite limitations and showiianship provides no magic in overcoming generations of teaching. Big Stick Uncle Sam is not runner-up to Santa Claus in the minds of Latins, So why kid our¬ selves? And v/hy not stop thinking that miracles are going to be achieved in weeks or months? Any genuine, deep-rooted improvement in good feeling may take a decade or more. In particular, the Latins are not going to be convinced until the good v/ill stuff is a normal feature of Yankee policy in normal times. These are not normal times and the serenading is tuned in \;ith that reservation in mind, ‘’There seems too little blunt speaking about this goodneighbor business. Until the resentments on both sides are talked out in the open they cannot bo ansv/ered and neutralized. It takes a lot more than a change of heart and personnel at the State Depart¬ ment; it also takes a change of attitude among the run-of-mill Yankees, "An occasional Chilean, Brazilian or Argentinian has also been heard speaking the language of sensible men, not of fatuous Alphonses and Gastons. Excessive bowing may be good for the v^faistline, but not for much else. Let’s have some good healthy, frank talk on the radio. Our radio first, ‘'Let’s face the facts I A lot of South Americans don’t like us on any basis; a lot more don’t trust our recent pr ote.stat ions , Against this a lot of Yanks are underestimating the culture, the meraories and the shrewdness at the other end,*' ■\r /i. 1