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6/23/42
As a means of getting at the ‘'cost and other ramifications” of the (jovemment publicity picture, the bill would make It mandatory for appropriations hereafter made for the Government agencies to state specifically: amounts for purchasing duplicating, orlntlng, and "auxiliary equipment; salaries paid all persons engaged In the operation of such equipment; salaries of all persons engaged, in whole or in part In the preparation of any publicity material; the amount, including salaries, and all other expenses, connected with the dissemination or distribution of such material to the public.
It is significant that Senator Tydings should Introduce this bill just as Elmer Davis, new War Information chief Is getting his feet Into the stirrups. Of Mr. Davis, there are some Interest¬ ing comments In the Editor & Publisher:
"It seems that a piece in the March 14 New Yorker magaz¬ ine's Notes and CJorament reviewing Davis' critique, was the first to nominate him. Apparently it came to White House notice, Davis came under the official scrutiny as a candidate and eventually was con¬ sidered the ideal man for the job to be done,
"'Bie New Yorker piece was written anonymously by E. B. White, former staffer who Is now living In Maine. Writing of *12 steps we'd like to see taken to win the war', ‘iThite said the first was unification of government information bureaus and the appoint¬ ment of Elmer Davis to head them up,
"The other night*, said White, *Davis presented the best case for unification and the strongest Indictment of the present mess. In our opinion he is not only right but he is the man to sit on the de sk,
"*The other 11 recommendations for winning the war, will be presented as soon as the government acts on the first one. * "
"Davis’ income, it Is understood, has been In the neigh¬ borhood ofSl00,000 a year. What his salary as OWI boss will be hasn't been told. His guess Is it will be in the |8,000 to ^10,000 bracket.
"To accept the post Davis ended his contract with CBS at a reported salary of $56,000 a year. The contract had several years to run. He received additional Income from BBC but turned all of it over to British war charities and, more recently to American war relief organizations, Including the Red Cross,
"Although he has been * In the chips* In recent years, Davis has been unchanged by his success. He is one of the few reporters carrying a cane, but he's no stuffed shirt. At CBS he liked to chat with pages, elevator men, and the news staff.* * *
"CBS hired Davis on Aug. 23, 1939, just before the invasion of Poland, to plnch-hit for H. V. Kaltenborn, who had gone to England to cover the war crisis. Although his down-to-earth Hoosier twang had not impressed radio listeners in previous appearances, Davis* calm delivery clicked in times of tense news. One radio associate’s explanation is that radio audiences had changed and a calm voice, though nasal, was preferred to a golden one in war coverage. His nightly listening audience was estimated at 12,500,000 persons."
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