Heinl radio business letter (Jan-June 1943)

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1/8/43 The Inference of the last statement evidently being that the Job has not been done satisfactorily under the Nelson leader¬ ship. So keep your ear to the ground for more WPB blaw-ups. XXXXXXXX IT IS MAJOR GILLINGHAM NOW George 0. Gillingham, former press representative of the Federal Communications Commission, is now a Major. Mr. Gillingham is attached to the office of the Chief of the Chemical Warfare Service and is editor of the News Letter of the service. Mr. Gillingham was formerly associated with the Newark (N.J. ) Star-Eagle, Newark Sunday Call and covered North Jersey for three Philadelphia dailies, i.e., North American, Press, and Even¬ ing Bulletin, He also did feature writing for the New York Sunday World and has had varied experience in magazine work, having con¬ tributed articles to Saturday Evening Post, Current History, Bookman, New Yorker, Esquire, etc. At one time Mr. Gillingham was managing editor of the Pathfinder magazine and at the same time edited a department in Golden Book. Mr. Gillingham was in the military service from 1918 to 1920 and for a time commanded Company K of the 1st Gas Regiment. He is a member of the National Press Club and Past Commander of the National Press Club Post of the American Legion. XXXXXXXX CLAIMS RADIO DIDN'T DO THE JOB IN ADLESS N.Y. Says the Chicago Daily News: "Without newspapers for the 72 hours prior to 1 A. M. Wednesday, Dec. 17, New Yorkers didn’t buy as usual which anyone should have known, anyhow. But a strike of the deliverymen gave another expensive laboratory test of the necessity of newspaper advertising to retail trade. Chicago had the classic test of that sort in a stereotypers' strike in 1898, which came right at the most exciting period of the SpanishAmerican War. "The 1898 demonstration was scientifically conclusive as to the effects upon business, although advertising was far less developed 44 years ago. "But no doubt many curious souls have longed for a test of that kind in the age of radio. Well, they got it this month. It cost everybody plenty. Radio didn't do the job. Wartime prosperity didn't do it, The enviable and deserved renurtations of famous stores didn't do it. The slump came, as every newspaperman knew It would come, and New York's Christmas was curtailed." XXXXXXXX 6