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ceilings are below the price mentioned. But this rule has a qualification if the advertisement lists the names of the retailers sell¬ ing the product at the advertised price.
In case the names of the retailers are listed in an advertisement giving the retail price, the producer sponsoring the advertisement is himself responsible for a violation if the retailer in selling at the advertised price exceeds his own maximum price, unless the advertisement Itself contains a statement that the mentioned price cannot be charged by any named outlet whose ceiling is below the mentioned price. Of course, a retailer who sells above his ceiling is guilty of a violation even if he sold at a price mentioned In the producer’s advertisement,
2. When a producer sends a retailer "copy” or "mats” which mention the retail price to be used in advertising the producer’s products for sale in the retailer’s store, the producer should notify the retailer that he can use the "copy" or "mat" with the mentioned retail price only if the mentioned price does not exceed the retailer’s ceiling. Only if the manufacturer gives this notice to the retailer does he free himself of any responsibility in case the retailer violates his own ceiling by selling at the mentioned price.
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SCOPHONY TELEVISION CORPORATION FORMED IN NEW YORK
It was announced in New York Monday that the Scophony Corporation of America had been formed by General Precision Equip¬ ment Corporation, formerly General Theatres Equipment Corporation, and Television Productions, Inc., subsidiary of Paramount Pictures, In association with Scophony, Ltd, , of London, It was said the new corporation controls the Western Hemisphere rights for the "supersonic" television system developed by the British company in fourteen years of research.
Large-screen television projection and easy adaptability to color presently will be available to Americans in homes, schools, churches, restaurants and motion-picture theatres, according to Arthur Levey, President of the new company.
The Scophony Corporation of America is an independent American comoany and Its five directors are all American citizens,, Mr, Levey said. In addition to Mr. Levey, the Board of Directors includes Joseph E. Swan, partner in E. F. Hutton & Co. ; Franklin Field, Director of Piper Aircraft Company and Chief Operations Adviser of the Outpost Division of the OWI; Paul Raibourn, Presi¬ dent of Television Productions, Inc. , and Earle G. Hines, President of the General Precision Equipment Corporation.
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