Heinl radio business letter (Jan-June 1943)

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April 13, 1943. FAVORING RADIO AND PRESS, OWI SLASHES PAMPHLETS At least fourteen writers are reported to have resigned from the Office of War Information as a result of a Spring house¬ cleaning prior to an expected Congressional investigation of the OWI. "Elmer Is trying to beat Congress to it", someone remarked. However, at the moment, the storm seems to center about Gardner Cowles, Jr., prominent Iowa broadcaster and newspaper publisher, now Deputy Director of OWI, but who is reported to be leaving soon to take charge of Willkie’s campaign. Declaring that he nad confidence that radio, newspapers and magazines could do the Job and that ne was opposed to creating any new information channels, Mr. Cowles slashed the pamphlet output. Mr. Cowles explained that OWI would continue to print such pamphlets as "Your War and Your Wages" designed for war workers to explain the anti-inflation program. Also it was said pamphlets for overseas circulation would continue to be produced. Mr. Cowles at the same time made it known that the writers’ division from which the bulk of the resignations came, was being transferred to the OWI News Bureau and that it would concentrate on the production of factual reports on the country at war. These reports would be made available to the press and radio, with pamphlet-printing resorted to only for special projects when it was necessary to reach specialized groups. Reported to have been dismissed by Mr. Cowles were Henry F. Pringle, nationally known biographer, and Harold Gulnzburg, Chief of the OWI Publications Bureau and President of the Viking Press. It was also said that Henry Brennan, Chief of the Graphics Division and former art director of fortune Magazine, submitted his resignation along with two other associates of Pringle. Also that Edward H. Dodd, Vice President of the publishing house of DoddMead and Chief of the OWI Distribution Division, and Walter Conway, Assistant Chief in charge of Production, resigned two weeks ago when their division was placed under Lieut. Comdr. Price Gilbert, Chief of the Graphic and Printing Bureau and former advertising manager for Coca-Cola. Mr, Cowles expressed regret at the necessity for the departure of Messrs. Pringle and Gulnzburg, stating that they were both "extremely capable". He emphasized that he felt advertising men had a place "on the team". "It seems laughable if I am to be condemned for persuading private, industry to contribute as much as possible for the war ef¬ fort", Mr. Cowles said. "For instance, if the food people spend some of their advertising money to publicize point rationing, that’s all to the good. " XXXXXXXXXX 1